Annie Longsworth, President & Managing Director, Cohn & Wolfe San Francisco
Annie Longsworth is President and Managing Director of the San Francisco office. She joined Cohn & Wolfe in 2002 and has helped establish the office in one of the world’s most influential business regions – one that has spawned both the technology and green revolutions. Overall, Annie has 15 years of communications experience including editorial positions with U.S. business and technology publications and strategic marketing communications roles for dozens of companies, from start-ups to multinationals.
Annie is the senior counselor to Chevron Global Lubricants, American Express and Landor Associates and is actively involved with the marketing programs of Fabrik and Spot Runner. As president and managing director of the San Francisco office, she oversees the day-to-day operations of the office – from strategy to staffing.
In March 2007, Annie launched a global Sustainability practice devoted to communication strategies around the topics of sustainability, alternative energy and environmental strategy. As a “Green Wolfe,” Annie is on the advisory board of Sustainable Life Media’s Sustainable Brands conference and leads an annual green study that gauges consumer perceptions and insights on environmental issues and brands. In addition she is involved with sustainability programs with clients including Trilogy and American Express’ Partners in Preservation program, designed to build awareness for the need to protect our history.
Prior to Cohn & Wolfe, Annie was Vice President of Corporate Development and Accounts Services (1995 – 2002) at Wilson McHenry Company responsible for the strategy and execution of global PR programs for clients in a variety of markets, including hardware, chips, financial services, consumer hardware and dot coms. Her clients included Pioneer Electronics, Micron Electronics, Acer America, CBSSportsline.com, Connectix, Steiner Leisure Spas and Rambus.
Annie began her career as an editor, working for Inc. Magazine as an intern on the Inc. 500, the annual list of the fastest growing public companies. She then worked for Ziff- Davis Publishing Co., at Corporate Computing magazine, where she was devoted to the monthly Request for Proposal (RFP) section. After Corporate Computing, Annie was a writer for OS/2 Professional magazine, where she wrote feature stories and news pieces. She then worked as an assistant editor for Ziff-Davis’ Windows Sources magazine, where she edited the publication’s product section.
Annie lives in San Francisco with her husband and two children, Johnny and Piper.