Jeremy Baka, Chief Creative Catalyst, Cohn & Wolfe
As Chief Creative Catalyst for Cohn & Wolfe, Jeremy has been asked to share his creative thinking and innovative concepts with the likes of Amazon.com, Toyota, KFC, Microsoft and other leading companies looking to push a product, generate news or simply outshine the competition. He has developed creative programs for some of the most recognized brands in the world, including American Airlines, Epson, Hilton Hotels Corporation, McDonald’s, Nissan Motor Company, Starbucks, Taco Bell and more.
During his 20+ years in public relations, Jeremy designed customized PR programs for more than 500 consumer products ranging from Anthracite coal to Zircon tools. His corporate campaigns have been featured in major newspapers/magazines, highlighted in news wire reports and seen on broadcast networks around the world. The resulting exposure generated billions of worldwide media impressions and hundreds-of-millions of dollars in equivalent marketing value to his clients.
Jeremy’s PR experience has ranged from the mundane to the insane, from the subtle to the sensational from the strategic to the strange. His relentless desire to break through the media madness has found him riding a camel down Rodeo Drive in Beverly Hills for a video game company; arranging for a five-ton steamroller to squish 500 fruitcakes during a Christmas blitz for a liquor company and creating the first 50-man human billboard in New York City to highlight summer travel season. His more “grounded” campaigns have also attracted attention, capturing more than 100 top industry awards, including multiple Silver Anvils and, most recently, the President’s Award presented by George W. Bush himself.
Outside his work in public relations, Jeremy gets his right-brain rush by dabbling in every imaginable field of entertainment. He has written and produced an independent film called “Cold Sweat” (selected “Best Digital Film” by the Los Angeles Film Festival); developed RŌG, a board game optioned by Mattel Corporation; wrote and composed a CD, along with 50 other songs, five of which were featured in Hollywood-released films and one used by the Cleveland Indians organization. Jeremy has written about his experiences in a 700-page memoir that will never be released. (But he’s more than happy to tell you about it over a beer.)
Jeremy is single and lives in Los Angeles where he has no hope of meeting a woman until his salary breaks the seven-figure mark.