Rose de la Pascua, Managing Director, Cohn & Wolfe Spain
Rose de la Pascua is Managing Director of Cohn & Wolfe in Spain. She is responsible for the growth, management and strategic direction of the Spanish operation since 2000 when she was hired to set up the office. Additionally, she acts as senior counseller to a number of strategic clients such as KFC, Aldeasa, Probitas Pharma and paybox.
Prior to that, She headed up the Shandwick office in Madrid for eight years. Rose has a BA (Hons) Degree and an MA in Sociolinguistics and Communications by the University of Liverpool. Rose has undertaken vocational courses on marketing and Business Administration in Madrid as part of her continued professional development. Rose spent two years working in the final services sector in the City of London for clients such as Deutsche Bank, Prudential Bache and SG Warburg.
Rose moved to Spain with Addison Design to work on the Expo 1992 standard continental gauge high speed rail link from Madrid to Seville, the AVE, now a world-renown project. After that, she joined Shandwick as Managing Director, supervising the client service quality of around 35 clients and the development of new business.
Rose de la Pascua has been responsible for the C&W operation in Spain since the office opened. Cohn & Wolfe Spain´s clients include Aldeasa, Kentucky Fried Chicken, Quaker Oats, Kailis Australian Pearls, Tio Pepe, Rolex and Glenfiddich.
Rose is a mother tongue English speaker and also speaks Spanish, Catalan, French and Portuguese.