Cohn & Wolfe feiert 17 Auszeichnungen bei den Cannes Lions

New York –  Noch nie war Cohn & Wolfe auf dem internationalen Kreativfestival in Cannes so erfolgreich wie in diesem Jahr. Die Kampagnen für Heineken und den schwedischen Tourismusverband gewannen gleich mehrere Löwen in den Kategorien Direct, Promo & Activation, PR, Cyber, Media, Mobile, Entertainment und Titanium.

Cohn & Wolfe, a global communications agency, celebrated multiple Cannes Lions award-winning campaigns at the 2016 Cannes Lions International Festival of Creativity, held in Cannes, France, from June 18th to 25th. The agency, in collaboration with client and additional agency partners, took home 17 Lions across eight different Cannes awards programs: one Titanium, one Grand Prix, five Gold, eight Silver and two Bronze. In total, Cohn & Wolfe’s work was shortlisted in over 30 categories.
Cohn & Wolfe led global PR strategy and execution for ‘The Swedish Number’ – a unique campaign for the Swedish Tourist Association (STF) in which people from all over the world could call a phone number to be connected to “a random Swede.” The campaign was executed in partnership with lead creative agency INGO, which developed the concept. The Swedish Number earned coverage across TV, radio, newspapers, blogs and social media, and has received 182,037 calls from 186 (out of the total 195) countries since its launch in April. 
‘The Dilemma,’ a stunt and viral video that drove home the fun of watching football matches with friends, leveraged Heineken’s sponsorship of the Champions League to reach beer drinking sports fans in Italy and beyond. The film – which showed apassionate football fan forced to choose between VIP seats to a high-profile match and watching the game elsewhere with his friends – gained international PR exposure, racking up over 1.2 million views on the Italian section of Facebook and 1 million views on YouTube (with no media budget), as well as garnering great visibility in sports and general consumer press. Cohn & Wolfe handled PR for the campaign, based on an idea by Publicis Italy and in partnership with Starcom MediaVest and Bedeschi Film.  
“We’re really proud to have partnered on these integrated campaigns that captured global attention and drove measurable engagement,” says Donna Imperato, Chief Executive Officer, Cohn & Wolfe. “Our client and agency partners have been amazing collaborators, and we look forward to continued success together.”
Here is a comprehensive lists of Cannes Lion award wins for these two campaigns:

  • Titanium:
    • The Swedish Number
  • Grand Prix:
    • The Swedish Number: Direct: Travel, Transport & Leisure
  • Gold:
    • The Swedish Number: PR: Brand Voice & Strategic Storytelling
    • The Swedish Number: Cyber: Travel, Transport & Leisure
    • The Swedish Number: Mobile: Integrated Campaign
    • Heineken’s The Dilemma: PR: Events & Stunts
    • Heineken’s The Dilemma: Media: Use of Events
  • Silver:
    • The Swedish Number: Entertainment: Use of User Generated Content in a Brand Experience
    • The Swedish Number: Direct: Use of Mobile
    • The Swedish Number: Direct: Acquisitions
    • The Swedish Number: Promo & Activation: Travel, Transport & Leisure
    • The Swedish Number: PR: Travel, Transport & Leisure
    • The Swedish Number: Media: Travel, Transport & Leisure
    • Heineken’s The Dilemma: PR: Sponsorship & Partnership
    • Heineken’s The Dilemma: Promo & Activation: Sponsorship & Partnership
  • Bronze:
    • The Swedish Number: Mobile: Apps as Part of a Campaign
    • The Swedish Number: Mobile: Response/Real-time Activity

This year’s Cannes Lions International Festival of Creativity received more than 43,000 award submissions from all over the world, and attracted more than 15,000 creative professionals from the advertising, marketing, public relations and technology industries. For the first time, the Lions awards ceremonies were live-streamed via YouTube, reaching an even larger global audience.