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We’re all in this together and it's about what we do today, not tomorrow. That’s why our commitment is to do what we can do, help our clients to do what they can do, and support a global cause that can inspire us all to do even more.
We’re reducing the carbon footprint of every office worldwide under a program managed by our parent company, WPP, and our goal is to have all offices green certified by 2011.
In December 2009, we moved our Global and NY headquarters into a newly renovated Leadership in Energy and Environmental Design (LEED®) Gold-certified building at 200 Fifth Avenue. We're positioning sustainability as a systemic business transformation that can deliver triple bottom line results. It’s now such a core part of our DNA that staff offices around the world are enrolled in Sustainable Life Media's Boot Camp as a conduit for the latest research and thinking for all our colleagues and clients.
We demonstrate the vital role communication can play in shaping the future of sustainability, and challenge our clients, the media and our employees worldwide to examine and act on the issues – big and small – that will have a long-term impact, including innovation, packaging, renewables, purchase behaviors and global resource supplies.
Finally, Cohn & Wolfe has made a global pro bono multi-year commitment to Project Kaisei. We are committing time, resources and our collective creative energies to raise the profile of “The Plastic Vortex” - an area twice the size of Texas where millions of tons of plastic and debris is collecting at the meeting point of four major currents in the Pacific Ocean.
Once plastic enters our waterways, it kills marine life, disrupts sensitive ecologies, introduces toxins into the water and, ultimately, finds its way into our food supply. Our participation is part of a greater goal to bring about a cleaner ocean, to prevent production of single-use plastic, and to recycle plastics.
It's a massive problem, with no easy answer—which is why it caught our attention. It will take bold thinking, persuasive argument and dramatic action to solve. Just the type of challenge to inspire our people and raise our game, while helping others. Now that's triple-bottom-line thinking.