• Big bill for a green revolution
    26th Feb 2009 | Posted by Geoff Beattie
    Geoff Beattie's picture

    Reducing greenhouse gases and tackling global warming is a massive problem for society at large, and there a will be a big societal price tag for fixing it. Achieving that in a severe recession must be one of the thorniest issues on the government agenda for the rest of this decade and beyond.

  • Digital PR trends & hot topics in 2009
    25th Feb 2009 | Posted by Andrew Foote
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    It was a breakout year for digital PR in 2008. Marketers, politicians, publishers and agencies delivered strong integrated communications programs with a heavy social media focus. The digital transformation of PR continues to accelerate as more audiences use the web as their primary news source. Here’s a quick look at the developments, trends, and the types of programs we are discussing with our clients this year.   

  • Social media for a cause: charity: water
    15th Feb 2009 | Posted by Katie Greene
    Katie Greene's picture

    It's pretty incredible how social media has the power to inspire social change by uniting and mobilizing people all over the world. Without tools like Facebook and Twitter, events just simply aren't as successful, and frequently these tools help generate enough buzz to make the evening news. Case in point – Twestival. 

  • White House blog marks huge shift in presidential communications
    11th Feb 2009 | Posted by Tony Obregon
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    Coming off the heels of the most successful digital campaign in political history, President Barack Obama and his team are continuing their online communications with the launch of the official White House Blog. Macon Phillips, Director of New Media for the Obama administration, wrote the inaugural post on January 20 that emphasized communication, transparency and participation as the three guiding principles and priorities for all online media efforts from the team moving forward. 

  • Future of corporate web video is live
    9th Feb 2009 | Posted by Andrew Foote
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    Have you noticed that the web is looking a lot like TV lately?  Networks, portals, and the major content sites are all serving up high-quality, full screen video of news, episodic content, and sporting events.  CNN.com's broadcast of the inauguration was the best example I've seen of where web video is heading – live, interactive (featured Facebook integration), and flawless.

  • How social media-friendly are the major health sites?
    5th Feb 2009 | Posted by Mike Presson
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    Being social media friendly is not simply about creating content that will interest a user, but rather using the content as a catalyst for user interaction. Sites like WebMD and MayoClinic will continue to draw users because of their credibility. However, will they continue to evolve as top health destinations that are social media friendly?

  • The PR battle over 'local jobs'
    4th Feb 2009 | Posted by Geoff Beattie
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    It’s been widely reported that the UK is being hit by a series of unofficial strikes over the issue of employers using ‘foreign’ workers from other parts of the European Union, rather than from Britain itself. As the recession deepens, we are likely to see more of this kind of thing.

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