• Does it feel like the world is fraught with crises?
    15th May 2009 | Posted by Jim Martinez
    Jim Martinez's picture

    Swine Flu.  Financial meltdown.  Bankruptcy.  Banks failing the government’s stress test.  Excessive executive compensation. The nature of crisis hasn’t changed, but the way crises emerge has.  And the way we counsel clients has, too.  Bottom line:  companies must aggressively anticipate problems before they draw public attention.

  • Technology for the Turnaround
    8th May 2009 | Posted by Katie Greene
    Katie Greene's picture
    A couple weeks ago, I had the pleasure of attending Technology for the Turnaround at my alma mater which brought together more than 170 digital media professionals and enthusiasts from around the country to discuss the future of the industry in education and beyond. The day-long event was put together by The University of Georgia’s Grady College of Journalism and Mass Communication and the New Media Institute. The goal of the event was to generate new ideas and insights for students, educators and professionals about this evolving industry we call Digital Media. 
  • Turning the arc to an arrow
    4th May 2009 | Posted by Rachelle Spero
    Rachelle Spero's picture

    Because of recent FDA and FTC rulings, now more than ever, understanding of the legal landscape is the overriding paradigm in digital communications. It’s where every program in every discipline must begin. Innovation will remain within reach, but simply (and perhaps bluntly) put, advertisers and marketers may have to start earning media the way public relations has earned it for years.

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