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  • Shaq to Cleveland opens up marketing playbook for Cavs
    30th Jun 2009 | Posted by Steve Bonsignore
    Steve Bonsignore's picture

    The Phoenix Suns never achieved what they’d envisioned when the franchise traded for Shaquille O’Neal two seasons ago. They accomplished so much more. Sure, the Suns never made it to the NBA Finals (or the conference finals for that matter) during Shaq’s brief two-year stint in Phoenix, but that doesn’t mean his absence won’t be immensely felt within the organization. Shaq was an undeniable force in the valley of the Sun – a 300-plus pound marketing machine.

  • Reaching consumers online before they get in line at the grocery store
    29th Jun 2009 | Posted by Theresa Bertrand
    Theresa Bertrand's picture

    The recession affects every aspect of our lives, and in response consumers are cutting back, doing away with, and trading down across the board.  Although consumers are eating at home more, CPG manufacturers can’t afford to sit idle.  Food prices are increasing at their fastest rate in 17 years, and private and store label products are tempting consumers with lower prices and flashier packaging.

  • Bing vs. Google--a comparison for PR professionals
    25th Jun 2009 | Posted by Francesco Paciocco
    Francesco Paciocco's picture

    After reading a New York Post article on the emerging rivalry between Google and Bing, I’m glad to say my interest in Bing has certainly grown. The two have been fiercely pitted against one another to determine which engine is the most sophisticated, the most user-friendly, and most viable in today’s ever-changing sea of online content. In addition, bloggers have taken to comparing Google, Bing, and Yahoo search results using Blind Search, a nifty tool that allows you to gauge the effectiveness of each search engine’s results, asking you to choose the results you prefer, then revealing the search engine used.

  • Good employee communications will make the EFCA a non-issue for companies
    22nd Jun 2009 | Posted by Jim Martinez
    Jim Martinez's picture

    The impending passage of the Employee Free Choice Act (EFCA) means companies have just a few months left to make the case against union organization. If EFCA becomes law, companies will likely lose their ability to campaign against union organizing efforts – something that’s now possible in the weeks leading up to a formal union vote.  Such votes would effectively be optional under EFCA.

  • Digital Exploratorium in Geneva
    18th Jun 2009 | Posted by Andrew Foote
    Andrew Foote's picture

    On Wednesday, June 24th, my colleague Rachelle Spero will be presenting a “Digital Exploratorium” in Geneva.  The focus is on conversational marketing and how brands can: effectively build a listening infrastructure; identify market influencers and join the conversation; create engaging content and experiences, and much more.

  • Warm and fuzzy ads won't work for banks; dialogue will
    11th Jun 2009 | Posted by Jim Martinez
    Jim Martinez's picture

    A June 9 article in The New York Times suggests that banks and other financial institutions are betting they can reconnect with consumers by launching warm and fuzzy advertising campaigns.  Their theory is that consumers are ready to “move on.” 

  • Still plenty of hope for green brands (despite recession)
    4th Jun 2009 | Posted by Eric Litchfield
    Eric Litchfield's picture

    I’ve been in Monterey, California this week at the Sustainable Brands ’09 conference, a fascinating and inspiring event that showcases the many people and companies pointing the way towards a greener, more sustainable, way of life for humanity.

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