• How pharma can overcome FDA's social media challenge
    31st Jul 2009 | Posted by James J. Wells
    James J. Wells's picture

    Speaking at last week’s Social Communications & Healthcare Conference (#BDI), Pfizer VP/Worldwide Comunications Ray Kerins said that Pfizer wants to have online conversations with its consumers. However, he thinks it is unfair to ask company employees to risk their job implementing a social media program that the FDA might later deem a violation, despite its refusal to issue guidance in this area. Nevertheless, the company just two weeks ago launched its corporate Twitter page (@Pfizer_News) and is starting to proactively communicate with its audience in real-time.

  • "Starbury TV": a PR slam dunk
    27th Jul 2009 | Posted by Steve Bonsignore
    Steve Bonsignore's picture

    I sat at my desk this past Friday and marveled as Stephon “Starbury” Marbury approached the double-digit mark. I’m not talking about points, rebounds or assists. I’m talking about hours. As in hours of all-access, unedited, filter-free Starbury coming to hundreds of thousands via live streaming video. Welcome to the “new world,” non-digital believers exit stage right. A soon-to-be-retired NBA point guard was giving a lesson in modern-day publicity, and everyone I know was tuning in to bear witness.

  • Book review: The Truth about Green Business, by Gil Friend
    10th Jul 2009 | Posted by Annie Longsworth
    Annie Longsworth's picture

    With his new book "The Truth about Green Business," Gil Friend, CEO of Natural Logic, has given us an invaluable gift – mainline access to his brain, which has been processing and storing sustainability and green business strategies for the last three decades or so.

  • Applying "porch rules" to marketing
    7th Jul 2009 | Posted by Andrew Foote
    Andrew Foote's picture

    If you live in NYC, you may have heard that Southwest Airlines recently opened Southwest Porch – a pop-up outdoor lounge located on the southwest corner of Bryant Park.

    I stopped by after work yesterday and was impressed. The theme is clearly relaxation and the layout includes porch swings, Adirondack chairs and a selection of great food and Southwest Summer ale.

  • What's the right social media channel for specific patient groups?
    2nd Jul 2009 | Posted by James J. Wells
    James J. Wells's picture

    Nothing has had a greater impact on my view of social media more than the book Groundswell, specifically its Social Technographic Profile, a research tool helping brands to identify how its customers use social media technologies. So I became intrigued when I heard that imc² adapted Forrester’s technographic profile tool for healthcare.

Subscribe to this blog