• Growing brands in the green market
    9th Oct 2009 | Posted by Eric Litchfield
    Eric Litchfield's picture

    Despite all the attention being paid to economic concerns, healthcare reform, diplomatic stand-offs and everything else going on in the world, the environmental movement and efforts to combat climate change remain a priority with governments and people around the world. And sustainability remains a driving force in business, too, as many consumers remain devoted to green products and brands that commit to sustainable business practices. 

  • Stream 09 discussion: crowdsourcing creativity
    5th Oct 2009 | Posted by Andrew Foote
    Andrew Foote's picture

    I just wrapped up a trip to Greece for Stream 09. If you haven’t heard of Stream, it is WPP’s annual unconference focused on technology, innovation, and the future of digital marketing. The level of digital knowledge among attendees was one of the most impressive aspects of the event. Stream gathered 300 marketers, agency reps, technologists and venture capitalists from across the globe, all of whom contributed fascinating perspectives on the opportunities and challenges of marketing in the digital age.

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