If a picture is worth a thousand words, then perhaps a video is worth a thousand times more. There’s no doubt that online video has become an essential tool for marketers. From website intros to product tutorials, and from live streaming events to episodic entertainment, brands have made video a central part of their digital marketing strategy.
As part of Bang & Olufsen’s renewed effort to highlight the brand’s quality, innovation and design characteristics, the company turned its annual report into an operatic extravaganza.
Seth Godin is the author of 11 books, including such hits as “Purple Cow” and “The Dip.” In a recent publishing challenge, Godin asked 70 innovative thinkers to come up with a 10- to 200-word essay or picture about “a big idea that matters now.” Godin turned the submissions into a free downloadable e-book packed with quick thoughts, fresh ideas and intriguing perspectives.
A study at the Wharton School, considered one of the world's preeminent business schools, reveals that group brainstorms may not be the best way to come up with ideas. Instead, researchers say, a hybrid brainstorm where people are first given time to think on their own before sharing ideas with a group resulted in more, and better, ideas.
