While luxury retailers are beginning to venture beyond traditional e-commerce capabilities to explore digital retail outlets such as F-commerce, they remain hesitant when it comes to adopting mobile commerce, or m-commerce, applications. In fact, only two-thirds of prestige brands have mobile-optimized sites, and one-third of these sites don’t support commerce. Fashion icons such as Hermès, Bottega Veneta, and Marc Jacobs rely solely on their websites, which are often inaccessible on mobile devices. Missing out on m-commerce translates to missing out of potential sales with an ever increasing mobile luxury consumer demographic.
