Today marks exactly one year until the next General Election in the UK. The introduction of the Fixed Term Parliament Act, which means that UK elections will now take place every five years, has changed British politics. Parties knowing the exact date of the election in advance will lead to fewer General Elections (the average political term was previously 3 yearsand 10 months) and ensure that the incumbent party loses its advantage to call an election whenever it likes. Another, perhaps unforeseen, by-product will be much longer election campaigns. Campaigns will no longer be condensed into a whirlwind few weeks before polling day and we have already seen steadily escalating electioneering across the political spectrum.