At the Brand Innovator’s Brand Week conference in June, brands like Marriott, Equinox, Aeropostale, Barclays Center, Le Meridian, Alex & Ani, Gap and more got together to talk about “Mobile and Millennials”.
Mathematics can be complicated; we all struggle with dividing a dinner bill, let alone understanding the many advanced algorithms and formulas out there. Math helps decode the universe around us, help innovate and structure our lives, but it had a humble and rather simple beginning: understanding that two is better than one.
As a feminist, I was quite intrigued by the Cannes Lions mini-seminar titled Adam and Even better – a new testament for marketing to women. Bec Brideson, founder of Venus Comms, specializes in the female mind, and introduced the seminar by posing the question: “Why the hell do creative agencies continue to get it so wrong with generalist communication that misses the language that women speak?”
Although I had an extensive list of things to see before I came to Cannes this year, the Festival has a way of getting away from you. After competing with my colleague Linnéa in this year’s PR Young Lions competition (and winning!), it seemed that the remainder of my time in Cannes went faster than ever.
Health is defined as “the state of being free from illness or injury”. But Health means different things to different people. It is both physical and emotional; the most human thing there is. The 2015 Cannes Lions Health Festival showcased some of the most creative, human and deeply moving healthcare campaigns from across the world. Here are a few of the best examples.