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Authentic Brands 2014 Study
Embrace the Age of Authenticity or risk being left behind
- What does authenticity in business look like today?
- How does it really impact the behaviour of consumers around the world?
- In an age of Digital Everything, how can business leaders harness the power of authenticity?
The third Authentic Brands study from Cohn & Wolfe canvassed the opinions of 12,000 individuals across 12 markets to examine the corporate behaviours valued in an authentic brand and explore the current issues that are most likely to damage brand authenticity.
Authentic Brands is a must-read for any marketer who wants to understand the mindset of the global consumer in 2014.
For more information about Authentic Brands, to see how your brand scored in the study or hear more about our Authenticity Lessons, please contact Authentic.Brands@cohnwolfe.com.