Chad Latz

Cohn & Wolfe

200 Fifth Avenue
New York, NY 10010

Tel: 212 798 9791
Fax: 212 329 9900

chad.latz@cohnwolfe.com

Ideas that matter

Chad has spent more than 17 years in the agency world developing award-winning, integrated marketing and communications strategies for some of the most respected, admired and engaged brands. Drawing upon a diverse and extensive background in advertising, public relations, design, communications and technology, he is a trusted counselor building his clients’ brand reputations in the online and offline worlds. A PR industry influencer, Chad was recognized in 2010 as one of PRWeek’s 40 under 40. His insightful perspectives on digital and social media are frequently highlighted in industry publications and at international events and conferences.

Bold brand work

At Cohn & Wolfe Chad leads a global team of digital and social media rock stars, defining enterprise digital strategy, developing creative programs, providing social media governance, and directing multi-functional marketing teams. Chad provides strategic direction on the utilization of digital solutions for communication and online engagement in the consumer, employee, and B2B space. From entertainment to automotive, pharma to financial services Chad’s experience cuts across industry verticals with his ability to create meaningful engagement between brand and consumer in the social media sphere and to protect the online reputation of his client’s brands in times of crisis.


Creative highlight

When he is not shaping social media strategy for our clients, you might find Chad sitting at his wheel shaping pots out of lumps of clay. When asked how his love of functional pottery mirrors his work in social media, Chad says “One of the greatest compliments is to create something of use and value, a vessel to be incorporated into the daily life of its owner. In social media, the most admired brands honor the needs of the community, investigate and offer things of value that demonstrate relevance and can be incorporated into the lives of consumers.”