Christy Kirby

Christy Leger Kirby is a senior account executive in Cohn & Wolfe’s Digital Media Practice, where she leads digital media strategy projects, measurement and corporate social media channels for a variety of consumer, technology and energy companies.
              
Since joining Cohn & Wolfe, Christy has conducted online conversation analyses and digital media strategy projects for clients including Sam’s Club, ExxonMobil, Hampton Hotels, Buick, Walmart, Allstate, Dell and M.D. Anderson. She played an integral role in Dell’s early social media initiatives. Christy is currently providing social media counsel with an emphasis on measurement and social media communications strategies for Sam’s Club. She is also working with ExxonMobil by supporting an internal response team with engagement opportunities (on blogs and Twitter) and key metrics. She is assisting Hampton Hotels by managing their international social channels including four Facebook Pages and a Twitter account as well as providing thought leadership to help grow the company’s digital footprint.
              
Prior to joining Cohn & Wolfe in 2007, Christy attended the University of Texas at Austin where she earned a Bachelor of Science degree in public relations and a Bachelor of Science degree in advertising and completed the Texas Creative Sequence.