Jill Tannenbaum

Ideas that Matter

Over 20 years, Jill has created award winning campaigns that have driven awareness and sales of dozens of leading consumer, consumer health and pharmaceutical products. From milk to ice cream, diabetes, hepatitis and vertigo to heart disease, vaccination and menstrual protection. And that was just the first decade. In the last ten years, she has pushed cupcakes, tackled overactive bladder and handled HIV advocacy communications as well as corporate communications and marketing for Fortune 500 and leading PR agencies.

Bold Brand Work

Jill is recognized for bridging the divide that often exists between conceptual and analytical thinking. She loves nothing more than digging deep – very deep – into reams of product data to extract the nuggets that will inform and drive the overall creative and strategic direction of a brand. And then directing creative work that will truly make an impact, while ensuring that every step of the execution reflects the overall strategy.

Creative Highlight

To bring attention to a new feminine protection product, Jill created the "Working Woman's Survival Hour," a town meeting where women could have open and frank discussions about career, families, sex, and menstruation—all during their lunch hour. And she oversaw a college-based education campaign featuring sex educator Dr. Ruth Westheimer that drove hepatitis B vaccination 77% on participating campuses.