30th Jun 2015 | Posted by Kristine Newman Kristine Newman's picture

At the Brand Innovator’s Brand Week conference in June, brands like Marriott, Equinox, Aeropostale, Barclays Center, Le Meridian, Alex & Ani, Gap and more got together to talk about “Mobile and Millennials”.

25th Jun 2015 | Posted by Nabil Zawadi Nabil Zawadi's picture

Mathematics can be complicated; we all struggle with dividing a dinner bill, let alone understanding the many advanced algorithms and formulas out there. Math helps decode the universe around us, help innovate and structure our lives, but it had a humble and rather simple beginning: understanding that two is better than one.

24th Jun 2015 | Posted by Linnéa Rinäs Linnéa Rinäs's picture

As a feminist, I was quite intrigued by the Cannes Lions mini-seminar titled Adam and Even better – a new testament for marketing to women. Bec Brideson, founder of Venus Comms, specializes in the female mind, and introduced the seminar by posing the question: “Why the hell do creative agencies continue to get it so wrong with generalist communication that misses the language that women speak?”

22nd Jun 2015 | Posted by Joseph Borenstein Joseph Borenstein's picture

Although I had an extensive list of things to see before I came to Cannes this year, the Festival has a way of getting away from you. After competing with my colleague Linnéa in this year’s PR Young Lions competition (and winning!), it seemed that the remainder of my time in Cannes went faster than ever.

21st Jun 2015 | Posted by Rebecca Grant Rebecca Grant's picture

The schedule of talks at Cannes on Sunday could be better described as “What’s Next?”  Each one offered a new perspective on the future.