15th Oct 2015 | Posted by Joseph Borenstein Joseph Borenstein's picture

Day two of the ICCO Global Summit in Milan offered a packed schedule of seminars and panel discussions. The topics included facts and statistics from the PR world, creativity and the importance of communicating the truth.
All discussions were indeed very interesting, but there were a few quotes that really stuck with me.

15th Oct 2015 | Posted by Linnéa Rinäs Linnéa Rinäs's picture

The past week, my colleague Joseph Borenstein and I were at the ICCO Global Summit in Milan, a PR conference hosted by the International Communications Consultancy Organization. The conference gathers agency leaders from all over the world – and in addition to lowering the average age by at least 10 years, Joseph and I distinguished ourselves by completely misinterpreting the dress code. Nevertheless, it was a worthwhile experience with lots of learnings and takeaways.

22nd Sep 2015 | Posted by James Walker James Walker's picture

After nearly a decade of internal battles about social media use at work, most companies have embraced social networks and actively use them to engage stakeholders with their corporate brand and affiliated products and services.

24th Aug 2015 | Posted by Jeremy Baka Jeremy Baka's picture

Imagine trying to watch a movie where the sub-titles fade on and off the screen so fast you can’t read them.  You would leave the theater frustrated and confused rather than entertained. Same for content videos.

5th Aug 2015 | Posted by Kerri Allen Kerri Allen's picture

Pronouns. America’s been buzzing about ‘em since Caitlyn Jenner debuted on the July cover of Vanity Fair with a new look. Before her transition, Jenner told ABC’s Diane Sawyer to continue to call him (then, Bruce) “him.”