22nd Jan 2015 | Posted by Jeremy Baka Jeremy Baka's picture

A study of about 700 volunteers was conducted to determine if some groups are smarter than others at problem solving. Participants were grouped into small teams and presented with a business challenge. The smartest teams were not those with the highest IQs, but those where all members contributed equally rather than being dominated by one person.

8th Jan 2015 | Posted by Geoff Beattie Geoff Beattie's picture

In the final six weeks of 2014, I embarked on an international tour to promote Cohn & Wolfe's Authentic Brands 2014 study. We started at the Global PR Summit in Miami and a thoughtful panel discussion with Deisha Barnett of Walmart and Oliver Roll from VMware, before a whirlwind schedule of events and media interviews in Shanghai, Hong Kong, Jakarta, Paris, Stockholm and Madrid.

2nd Jan 2015 | Posted by Jim Joseph Jim Joseph's picture

Cohn & Wolfe's President of North America, Jim Joseph, breaks down his Top Ten marketing moments of 2014.
 

18th Dec 2014 | Posted by Jeremy Baka Jeremy Baka's picture

During the Japanese “Way of The Tea,” newly allied warlords would sit together to drink Maccha tea from the same ceramic bowl.  As was tradition, everyone in the room was considered equal in power and stature, each having the same say.  The former enemies would “brainstorm” the division of future conquests, territories and power.  Moral: Be sure everybody’s ideas are respected in a brainstorm, not just those with fancy titles, lots of letters after their name or more soldiers.

12th Dec 2014 | Posted by Chad Latz Chad Latz's picture

While our teams regularly “meet” over e-mail, conference calls and social media, there’s nothing like sharing ideas in person. During the 2014 Cohn & Wolfe Global Digital Summit, over 50 Cohn & Wolfe employees representing 20 international markets came together for three days to discuss global digital trends, best work across the agency and explore how our digital offering has grown, and will continue to grow over the next year.