3rd Mar 2015 | Posted by Kenny Rosenstock Kenny Rosenstock's picture

Recently, New York was home to one of our favorite weeks of the year: Social Media Week…where the lines are long, but worth the wait!

13th Feb 2015 | Posted by Jeremy Baka Jeremy Baka's picture
Researchers John Kounios and Mark Beeman found that milliseconds before an epiphany occurs the brain’s visual areas shut down.  They call this a "Brain Blink."  That’s why people subconsciously look down when asked a question. They are trying to reduce visual input while solving the problem, Kounios explains.  Researchers also found that anxiety causes Left-Brain thinking. When stressed, the Left Brain dominates as it desperately sifts through existing files and folders to solve the problem as quickly as possible.

22nd Jan 2015 | Posted by Jeremy Baka Jeremy Baka's picture

A study of about 700 volunteers was conducted to determine if some groups are smarter than others at problem solving. Participants were grouped into small teams and presented with a business challenge. The smartest teams were not those with the highest IQs, but those where all members contributed equally rather than being dominated by one person.

8th Jan 2015 | Posted by Geoff Beattie Geoff Beattie's picture

In the final six weeks of 2014, I embarked on an international tour to promote Cohn & Wolfe's Authentic Brands 2014 study. We started at the Global PR Summit in Miami and a thoughtful panel discussion with Deisha Barnett of Walmart and Oliver Roll from VMware, before a whirlwind schedule of events and media interviews in Shanghai, Hong Kong, Jakarta, Paris, Stockholm and Madrid.

2nd Jan 2015 | Posted by Jim Joseph Jim Joseph's picture

Cohn & Wolfe's President of North America, Jim Joseph, breaks down his Top Ten marketing moments of 2014.