In the Den with John Gerzema
20th May 2013 | Posted by Christianna Giordano Christianna Giordano's picture

Today we're In the Den with John Gerzema, Executive Chairman, BAV Consulting & Co-Author of The Athena Doctrine. The whole world is hot on “gendered” traits in the workplace and Gerzema is leading the charge.

Navigating broadcast media: A visit to the BBC and Sky News
13th May 2013 | Posted by Charlotte Henley Charlotte Henley's picture

As PR professionals, media relations is at the heart of what we do, and at Cohn & Wolfe, we understand the importance of making sure these relations extend across the spectrum – from print media to online to broadcast. While meeting journalists in any capacity is always a useful exercise, nothing beats going to see them in their natural habitat, so last week some of the London corporate team went to catch up with contacts at two of the homes of the British broadcasting industry – the BBC and Sky.

Backbench to the future: Cameron faces familiar challenge from within
9th May 2013 | Posted by Katy Richardson Katy Richardson's picture

Last week saw local elections held around the UK, with media and political attention focused on the more than 300 local council seats lost by the Conservative Party and the success of the UK Independence Party. UKIP, formed to oppose integration with the European Union and once described by Prime Minister David Cameron as ‘fruitcakes’, increased its number of councillors from 6 to 139, highlighting an antipathy towards the three mainstream political parties amongst much of the electorate.

Brand as publisher? Still more to learn
26th Apr 2013 | Posted by Brooke Hovey Brooke Hovey's picture

Mashable just published the results of a new study by social media startup, Nestivity, which identifies the top 25 most engaged brands on Twitter. The study attributes their success to two-way engagement, use of multi-media, appropriate frequency and timeliness. However, as I scan the top 25, something else strikes me: More than half of the top 25 brands are media companies.

How to handle marketing during a tragedy
26th Apr 2013 | Posted by Jim Joseph Jim Joseph's picture

Now that many brands have become a part of the social media community, they find themselves in the middle of a discussion about current events – many of which, unfortunately, have beennatural disasters and manmade tragedies.In the aftermath of such events, it’s important to take a step back and question how best to handle these situations. Lately, I’ve had a lot of business owners and brand managers turn to me and ask: What do I do when tragedy strikes?

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