For the past few months I have been talking to business and media around the world about the importance of authenticity in building successful brands, based on the insights from Cohn & Wolfe's Authentic Brands 2014 Report. It's been great to see business leaders, brand strategists and serious media taking such an interest in the subject. We are now in the process of planning the 2015 report, which will explore in greater depth the powerful idea that 'truth is the only sustainable competitive advantage'.