While most big brands have Corporate Affairs functions and existing crisis plans, the vast majority of these brands have not updated their crisis management strategies to reflect both the speed and nuance of managing issues via social media.

Whether on the agency or client side we all endeavor to honor best practices in social media… to offer something of value to our online stakeholders that encourages sharing, doesn't intrude on the community, and ultimately, helps build our [client’s] brands.

 Much has been written about the roll-out of ‘Promoted Tweets,’ Twitter’s new advertising feature. Many are discussing the business model and debating if/how advertising will impact the platform’s user experience. I had the pleasure attending the debut of Promoted Tweets by Dick Costolo, COO of Twitter at the AdAge Digital Confereance 2010.