• 17th Mar 2015 | Posted by Vicky Lewko
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    As promised, here are the rest of the lessons we learned from Day 4 – we hope you enjoy our musings and notes from another great day in Austin.

  • 17th Mar 2015 | Posted by Vicky Lewko
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    Day four from SXSW and the Cohn & Wolfe team is still going strong. In fact, we have so much to share with you from the sessions that we had to break it into two posts.

  • 16th Mar 2015 | Posted by Vicky Lewko
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    Greetings from the day four. Here’s what the Cohn & Wolfe team has learned so far, including the important lesson that SXSW is a marathon, not a sprint!

  • 15th Mar 2015 | Posted by Vicky Lewko
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    The hits just keep coming - Day Three at SXSW and the Cohn & Wolfe team is here to give you the download of the hottest trends in digital

  • 14th Mar 2015 | Posted by Vicky Lewko
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    It’s Day Two of SXSW and the Cohn & Wolfe team is on the ground and ready to give you the highlights from one of the hottest interactive conferences if the year

  • 13th Mar 2015 | Posted by Vicky Lewko
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    It’s that time of year again – spring has sprung and SXSW is kicking off. The Cohn & Wolfe team is once again ready to bring the best of the sessions right to you, along with some trends added in for good measure. We hope you’ll follow along with us!

  • 22nd Jan 2015 | Posted by Jeremy Baka
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    A study of about 700 volunteers was conducted to determine if some groups are smarter than others at problem solving. Participants were grouped into small teams and presented with a business challenge. The smartest teams were not those with the highest IQs, but those where all members contributed equally rather than being dominated by one person.

  • 2nd Jan 2015 | Posted by Jim Joseph
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    Cohn & Wolfe's President of North America, Jim Joseph, breaks down his Top Ten marketing moments of 2014.
     

  • 23rd Jun 2014 | Posted by Amy Inzanti
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    Millennials have been a hot topic of conversation over the past few years—how will brands market to them?  How will companies work with them?  How are we, as a society, supposed to adapt to them?  Brands have aggressively put their stock in this generation, because they are bigger spenders than their Gen X counterparts.  In addition, they are earlier in loyalty cycles than Boomers—younger Millennials tend to use the same brands as their parents, while older ones report falling off that trend, indicating that they are in the process of working out their loyalties.

  • 9th Mar 2014 | Posted by Vicky Lewko
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    Day two of SXSW brought a lot a rain, but that didn’t stop the Cohn & Wolfe team from diving into a day of fun events, interesting panels and of course, breakfast tacos. Here’s the lowdown on what we experienced.

  • 8th Mar 2014 | Posted by Vicky Lewko
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    Friday kicked off the official start of SXSW Interactive and the Cohn & Wolfe team was out in full force. We’ll be bringing you our impressions from key sessions throughout the conference, as well as the trends we feel could impact  your business.  We’re excited to see what develops this year!

  • 26th Apr 2013 | Posted by Jim Joseph
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    Now that many brands have become a part of the social media community, they find themselves in the middle of a discussion about current events – many of which, unfortunately, have beennatural disasters and manmade tragedies.In the aftermath of such events, it’s important to take a step back and question how best to handle these situations. Lately, I’ve had a lot of business owners and brand managers turn to me and ask: What do I do when tragedy strikes?

  • 24th Apr 2013 | Posted by Chad Latz
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    We were honored to sit down with John Yembrick, NASA’s social media manager, at SXSW this year to discuss NASA’s leading social media programs, and what it’s like to work on campaigns that are literally out of this world.

  • 8th Apr 2013 | Posted by Stephen Brown
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    I was in middle school when I first exchanged letters with Roger Ebert, one of the most engaging journalists I’ve had the pleasure to encounter.  He wrote back with an epistle of encouragement about careers in media and communications, sharing his own scrappy rise from obscure beats at local papers to prominent posts at The Chicago Sun-Times, PBS and later syndication. He shared the importance of “sweating the small stuff” and attending to the particulars that will help illuminate a bigger picture. “Details matter!” was a point that stuck with me.

  • 19th Mar 2013 | Posted by Stephen Brown
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    As storytelling continues to shift from its traditional roots to the digital age, PR practitioners must modify how they chronicle client narratives. To be pithy and precise with users is now a task practitioners perform numerous times a day worldwide. Where storytelling once was, photos or memes now say it all (and who better than Ryan Gosling, Hilary Clinton or a Harlem Shake dancer to express those most deep-rooted of human emotions?) In a world lined with morphing USA Today section logos and Reddit’s emoticons, we are reminded that our work must cut through the clutter.

  • 11th Mar 2013 | Posted by Brooke Hovey
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    Can’t make it to Austin for 2013’s SXSW? Not a problem: we’ve got you covered. To make sure you won’t miss a thing, our team is on the ground, being your eyes and ears for these four frenzied days. We’ll give you a sneak peek into some of the hundreds of presentations, keynotes and events. So let’s dive in to Day Three.

  • 10th Mar 2013 | Posted by Brooke Hovey
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    Can’t make it to Austin for 2013’s SXSW? Not a problem: we’ve got you covered. To make sure you won’t miss a thing, our team is on the ground, being your eyes and ears for these four frenzied days. We’ll give you a sneak peek into some of the hundreds of presentations, keynotes and events.
     
    So let’s dive in to Day Two.

  • 26th Feb 2013 | Posted by Anna Kate Babnik
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    Imagine that you’re in the market for a new brand of pizza. You’re looking for the perfect sauce-to-cheese ratio, but don’t know where to start. Then your best friend tells you about the incredible slice he had this weekend. As if that wasn’t a great enough voucher, your pal offers to order a pie so you can try it for yourself. For the majority of consumers (and pizza lovers) out there, a recommendation from a personal friend or acquaintance makes all the difference - and if given the chance to interact with a product before purchasing, it only further eases their choice. This belief is the cornerstone of experience-driven social marketing, a tactic that turns simple marketing messages into memorable experiences.

  • 11th Feb 2013 | Posted by Jim Joseph
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    It's the Chinese New Year and millions around the world are celebrating a new beginning.  It's the Year of the Snake, which for us marketers, means a year full of intelligent activity and, shall we say, a bit of competition. Seems like the perfect time to reflect on what was intelligently happening last year in marketing, and will continue to competitively dominate brands in the year to come.

  • 6th Feb 2013 | Posted by Jeremy Baka
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    Two years ago, 24-year-old Claire Thomas began blogging about food under the name  “The Kitchy Kitchen”.  Her blog featured “video recipes” with natural lighting and imagery that was never too polished or commercial, but more about a pure and simple love of food.  It wasn’t long before Thomas was discovered by a keen-eyed producer at a commercial production house.

  • 9th Jan 2013 | Posted by Chad Latz
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    One of Cohn & Wolfe's top priorities is to keep our collective finger on the pulse of consumer behavior and trends in digital media. The fast-evolving world of digital marketing has undergone profound changes over the past year, and while none of us can be exactly certain of what lies ahead, our team of global digital leaders are here to offer some guidance for 2013. 
     

  • 2nd Jan 2013 | Posted by Jeremy Baka
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    Simon & Garfunkel’s famous song “Mrs. Robinson” from the movie “The Graduate” soared to the top of the charts in 1968, but did not win the Oscar for Best Song From a Movie that year.  The reason? The writing duo never filled out the Oscar entry forms to have it considered.

  • 6th Nov 2012 | Posted by Brooke Hovey
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    Google “authentic” and “social media,” and in approximately .29 seconds, you’ll see more than 31 million results.  Yes, the word “authentic” continues to be one of the most overused and misused words in marketing today, yet in my opinion, it’s perhaps THE MOST important consideration for any brand engaging in social media.

  • 22nd Oct 2012 | Posted by Christianna Giordano
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    Ever heard of The Metropolitan Museum of Art? We thought so. We caught up with Betsey Fortlouis, Deputy Chief Development & Membership Officer, ePhilanthropy for the MET, to discuss the latest social and digital trends in fundraising.

  • 10th Oct 2012 | Posted by Jeremy Baka
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    There are more than 46,000 YouTube videos dedicated to the iPhone – not the phone itself, but the packaging.  The smart, simple, quality feel of the iPhone 5 becomes evident in the new black-box even before you touch the product.