• 29th Jun 2016 | Posted by Linnéa Rinäs
    Linnéa Rinäs's picture

    Can PR and marketing be a force for good?

  • 29th Jun 2016 | Posted by Linnéa Rinäs
    Linnéa Rinäs's picture

    Can PR and marketing be a force for good?

  • 29th Jun 2016 | Posted by Marta Karlqvist
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    Following the amazing week that Cohn & Wolfe Sweden had at the 2016 Cannes Lions International Festival of Creativity for “The Swedish Number” campaign, Marta Karlqvist, leader of Cohn & Wolfe’s Nordic region, gives us an inside look into the execution of this award-winning idea.

  • 29th Jun 2016 | Posted by Jenny Runnacles
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    I'm on the flight home from my first Cannes Lions trying to figure out how to bottle the euphoric inspiration I felt during the festival and share it with my colleagues back in the London.

  • 27th Jun 2016 | Posted by Laura Bevan
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    There was one thing that was completely inescapable during this Cannes Lions festival. Not bottles of rosé, not sunburnt ad execs, not even the infamous Gutter Bar. It was virtual reality.

  • 21st Jun 2016 | Posted by Emma-Naomi Vanb...
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    A user-centric approach in marketing may seem like a relatively obvious concept, but it’s often entirely overlooked and overcomplicated. At my first day at Cannes, this was an undercurrent theme of two talks I attended, and the explicit theme of a third.

  • 21st Jun 2016 | Posted by Emma-Naomi Vanb...
    Emma-Naomi Vanbraningen's picture

    A user-centric approach in marketing may seem like a relatively obvious concept, but it’s often entirely overlooked and overcomplicated. At my first day at Cannes, this was an undercurrent theme of two talks I attended, and the explicit theme of a third.

  • 20th Jun 2016 | Posted by Anonymous
    Anonymous's picture

    We talk all the time about how the lines between agency disciplines are blurring.

  • 23rd May 2016 | Posted by Anonymous
    Anonymous's picture

    Today, the PR Council announces the team that we will be sending to Cannes next month to represent the United States in the International Cannes Young Lions competition.

  • 23rd May 2016 | Posted by Anonymous
    Anonymous's picture

    Today, the PR Council announces the team that we will be sending to Cannes next month to represent the United States in the International Cannes Young Lions competition.

  • 15th Oct 2015 | Posted by Joseph Borenstein
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    Day two of the ICCO Global Summit in Milan offered a packed schedule of seminars and panel discussions. The topics included facts and statistics from the PR world, creativity and the importance of communicating the truth.
    All discussions were indeed very interesting, but there were a few quotes that really stuck with me.

  • 15th Oct 2015 | Posted by Linnéa Rinäs
    Linnéa Rinäs's picture

    The past week, my colleague Joseph Borenstein and I were at the ICCO Global Summit in Milan, a PR conference hosted by the International Communications Consultancy Organization. The conference gathers agency leaders from all over the world – and in addition to lowering the average age by at least 10 years, Joseph and I distinguished ourselves by completely misinterpreting the dress code. Nevertheless, it was a worthwhile experience with lots of learnings and takeaways.

  • 24th Aug 2015 | Posted by Jeremy Baka
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    Imagine trying to watch a movie where the sub-titles fade on and off the screen so fast you can’t read them.  You would leave the theater frustrated and confused rather than entertained. Same for content videos.

  • 25th Jun 2015 | Posted by Nabil Zawadi
    Nabil Zawadi's picture

    Mathematics can be complicated; we all struggle with dividing a dinner bill, let alone understanding the many advanced algorithms and formulas out there. Math helps decode the universe around us, help innovate and structure our lives, but it had a humble and rather simple beginning: understanding that two is better than one.

  • 19th Mar 2015 | Posted by Jeremy Baka
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    Every year there are dozens of pop culture events around the world, from celebrity-studded award shows to major sports spectaculars, each attracting tens of millions ofviewers. Invariably, something happens at these events that dominate headlines the following day … or the following hours.

  • 17th Mar 2015 | Posted by Vicky Lewko
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    As promised, here are the rest of the lessons we learned from Day 4 – we hope you enjoy our musings and notes from another great day in Austin.

  • 17th Mar 2015 | Posted by Vicky Lewko
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    Day four from SXSW and the Cohn & Wolfe team is still going strong. In fact, we have so much to share with you from the sessions that we had to break it into two posts.

  • 16th Mar 2015 | Posted by Vicky Lewko
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    Greetings from the day four. Here’s what the Cohn & Wolfe team has learned so far, including the important lesson that SXSW is a marathon, not a sprint!

  • 15th Mar 2015 | Posted by Vicky Lewko
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    The hits just keep coming - Day Three at SXSW and the Cohn & Wolfe team is here to give you the download of the hottest trends in digital

  • 14th Mar 2015 | Posted by Vicky Lewko
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    It’s Day Two of SXSW and the Cohn & Wolfe team is on the ground and ready to give you the highlights from one of the hottest interactive conferences if the year

  • 13th Mar 2015 | Posted by Vicky Lewko
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    It’s that time of year again – spring has sprung and SXSW is kicking off. The Cohn & Wolfe team is once again ready to bring the best of the sessions right to you, along with some trends added in for good measure. We hope you’ll follow along with us!

  • 13th Feb 2015 | Posted by Jeremy Baka
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    Researchers John Kounios and Mark Beeman found that milliseconds before an epiphany occurs the brain’s visual areas shut down.  They call this a "Brain Blink."  That’s why people subconsciously look down when asked a question. They are trying to reduce visual input while solving the problem, Kounios explains.  Researchers also found that anxiety causes Left-Brain thinking. When stressed, the Left Brain dominates as it desperately sifts through existing files and folders to solve the problem as quickly as possible.
  • 22nd Jan 2015 | Posted by Jeremy Baka
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    A study of about 700 volunteers was conducted to determine if some groups are smarter than others at problem solving. Participants were grouped into small teams and presented with a business challenge. The smartest teams were not those with the highest IQs, but those where all members contributed equally rather than being dominated by one person.

  • 18th Dec 2014 | Posted by Jeremy Baka
    Jeremy Baka's picture

    During the Japanese “Way of The Tea,” newly allied warlords would sit together to drink Maccha tea from the same ceramic bowl.  As was tradition, everyone in the room was considered equal in power and stature, each having the same say.  The former enemies would “brainstorm” the division of future conquests, territories and power.  Moral: Be sure everybody’s ideas are respected in a brainstorm, not just those with fancy titles, lots of letters after their name or more soldiers.

  • 2nd Jul 2014 | Posted by Joseph Borenstein
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    For a first time visitor, Cannes Lions is quite overwhelming. The festival gathers all the inspiration and business connections that you would usually look for on your social media channels or favorite websites. It’s like someone mashed up Facebook, Twitter, YouTube, LinkedIn, Mashable, AdWeek, Campaign and Google and put it all into a crazy real life setting. Needless to say, spending five days in Cannes is exhausting, but absolutely wonderful.