• 27th Dec 2011 | Posted by Suzanne Raouf
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    It only takes one controversial tweet to spark hundreds of responses from an enraged audience. Twitter can be a ticking time bomb for celebrities and brands alike, just waiting for one digital misstep, followed by an explosion of backlash.

  • 20th Dec 2011 | Posted by Tyler Pennock
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    This week, Cohn & Wolfe received an impressive 4th place overall ranking in the 2011 Holmes Report/Sociagility Social Media Performance study of the top 23 global PR agencies.

  • 13th Oct 2011 | Posted by Christianna Giordano
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    In a recent article, eMarketer reported that 54% of Facebook users do not want their newsfeeds to be flooded by messages from brands. Are Facebook’s newsfeed options the answer to this?
     
    We can mark stories as ‘important’ and hide all posts by brands. This feature can determine how relationships between brands and fans continue after the coveted first ‘like’. These options are great, and I love that my newsfeed is a bit tidier now, but I’ve started to wonder, if I’m hiding all these brands’ content, why don’t I just ‘unlike’ them?

  • 30th Sep 2011 | Posted by Francesco Paciocco
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    Besides Fashion Week, big things are happening in Milan. As an official partner of Milan Social Media Week, the Cohn & Wolfe Milan office got to work commissioning an original research study in collaboration with AstraRicerche (an Italian research firm) and the University of Udine to measure how companies operating in Italy approach social and digital media from a structural point of view.
    By surveying more than 100 managers of small, medium and big companies operating in Italy, we wanted to study how companies are organizing themselves internally to meet the challenges of the digital age—what are the mean budgets, available resources and who calls the shots when approving plans are some of the questions we posed.

  • 22nd Sep 2011 | Posted by Anna Kate Babnik
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    Already today, chances are pretty good that you’ve been on at least one social media site. Whether it was wishing your friend “Happy Birthday” on Facebook or checking in at your local lunch spot on Foursquare, social media has come to dominate our on-line lives. So think how cool it would be if, for one day, everyone used their Twitter, Facebook, or blogs to work on brainstorming ideas to solve some of the world’s most pressing social challenges and issues. That’s exactly what the folks at Mashable and (RED) asked the internet on September 21st for the Second Annual Social Good Day.

  • 21st Sep 2011 | Posted by Christianna Giordano
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    In the last week, Facebook has made two announcements on new updates to the platform: the addition of the ‘subscribe button’ and the new ‘friend lists’.  These updates have spurred a series of questions around Facebook’s loyalty to its original mission and have made many ponder, “Is Facebook a copycat?”

  • 21st Sep 2011 | Posted by Christianna Giordano
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    In the last week, Facebook has made two announcements on new updates to the platform: the addition of the ‘subscribe button’ and the new ‘friend lists’.  These updates have spurred a series of questions around Facebook’s loyalty to its original mission and have made many ponder, “Is Facebook a copycat?”

  • 7th Jul 2011 | Posted by Madison Craig
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    I would sound like a broken record if I told you that digital media is becoming a part of every PR plan and a focus of communication firms worldwide.  I would be preaching to the choir if I touted the benefits of working with bloggers that might not be as impressive or established as The New York Times, but could potentially be more successful in reaching small, targeted audiences.  And I would be the recipient of thousands of eye-rolls if I tried to bill blogger relations as quick and easy.

  • 1st Jun 2011 | Posted by Lorenzo Petracco
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    Social media is an extraordinary tool that allows millions of people to connect all around the world. As a result, the content we publish is reposted and commented, extending it way beyond our initial network that we may consider to be closed into a much bigger forum than we may imagine.
     

  • 25th May 2011 | Posted by Tony Lederer
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    LinkedIn had a crazy IPO late last week.  "Crazy" isn’t my word, it’s the Wall Street Journal's.  Shares began trading at $45 per share, but over the course of the day on Thursday rose to over $108 – over 140% increase.  This values LinkedIn at $10.5bn, or 43 times its 2010 revenue.  Even before shares started trading, LinkedIn was slated to be the biggest IPO of a technology company in the US since Google in 2004, and its first day pop in stock price is one of the largest seen since the dot.com bubble.  When eBay went public in 1998, its stock popped 168% on the first day of trading.

  • 16th May 2011 | Posted by Esther Rawlings
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    To the superstitious, Friday the 13th is infamous for bringing bad luck.  But to a savvy brand, that bad luck can be flipped on its head to present only the best of luck or – in PR speak – the best “buzz.”

  • 10th May 2011 | Posted by John Walls
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    Last November, more than 500 Cohn & Wolfe employees around the world harnessed the power of collective creativity to create a compelling 30-day fundraising concept for pro-bono client Project Kaisei.  Our smarts and ingenuity resulted in a quirky campaign that is truly an amalgamation of global imagination.  Titled “Save Kai,” the initiative centers on a streaming video of Kai, a small goldfish involved in an epic battle against ocean plastic.

  • 15th Mar 2011 | Posted by Brooke Hovey
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    After five days of panels, keynotes and happy hours, SXSWi is reluctantly coming to a close.  But not without Cohn & Wolfe Digital sounding off on the final top bold ideas from day five of SXSWi ‘11:

  • 15th Mar 2011 | Posted by Madison Craig
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    Our Cohn & Wolfe Digital crew stopped by the SXSWi Trade Show today and picked up a bundle of souvenirs from a variety of brands.  One thing we quickly discovered; all tchotckes are not created equal.  Here are the highlights of the free swag we snagged at SX:

  • 14th Mar 2011 | Posted by Kristen Wiley
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    Here’s another batch of bold ideas coming straight to you from SXSWi ‘11:

  • 13th Mar 2011 | Posted by John Walls
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    From food trucks and games of four square to rewards flash-mobs and achieving enchantment, here are the highlights from day three of SXSWi:

  • 12th Mar 2011 | Posted by Christy Kirby
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    Live from Austin, TX, here are the highlights from day two of SXSWi:

  • 11th Mar 2011 | Posted by Madison Craig
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    Cohn & Wolfe Digital has a team of people attending this year’s SXSWi, covering panels, interviewing thought leaders, and hitting every last happy hour – all for you!  Check Wolfe Tracking each day (or better yet, subscribe) for a daily recap of the “Top Bold Digital Moments & Ideas” from SXSW.  Here’s the rundown for today, Friday, March 11:

  • 7th Mar 2011 | Posted by Tony Obregon
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    Recently, Google announced that it was cracking down on spam and low quality websites created for the mere purpose of building links and gaming SEO. The latest efforts to declutter the digital landscape offer an important opportunity for communicators.

     

  • 1st Mar 2011 | Posted by Brooke Hovey
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    While this year’s 83rd Academy Awards may have offered few surprises in terms of which actors and which movies ended the night with coveted statues in hand, there was a tremendous amount of buzz througout the social media space in the days leading up to Awards night, with viewers taking to Facebook, Twitter and their respective blogs to talk about this year’s nominees.

  • 22nd Feb 2011 | Posted by Francesco Paciocco
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    Brands are not immune to ups and downs—the stock market fluctuates, products succeed and fail, corporate scandals come and go. But, what remains a constant is our (consumers’) intrigue into “What will happen next?”

     

  • 15th Feb 2011 | Posted by Francesco Paciocco
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    In honor of Social Media Week 2011, I had the pleasure of attending an excellent event entitled “Social Media Around the World” hosted by Freddie Laker of SapientNitro—digital strategist, international man of mystery and all-around nice guy. You can read details from the event here.  

  • 9th Feb 2011 | Posted by Jeremy Rosenberg
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    A growing concern over data privacy has started to motivate the major browser makers to address these issues. But how much impact will their efforts truly have?

  • 20th Oct 2010 | Posted by Francesco Paciocco
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    Two weeks ago, I attended WPP’s Stream Conference, which brought together a collection of creative, technological and digital minds across the WPP network to talk about what’s on the horizon for digital media and how we can best continue to leverage it for our clients.

  • 6th Oct 2010 | Posted by Chad Latz
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    While most big brands have Corporate Affairs functions and existing crisis plans, the vast majority of these brands have not updated their crisis management strategies to reflect both the speed and nuance of managing issues via social media.