• 17th Mar 2015 | Posted by Vicky Lewko
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    Day four from SXSW and the Cohn & Wolfe team is still going strong. In fact, we have so much to share with you from the sessions that we had to break it into two posts.

  • 14th Mar 2015 | Posted by Vicky Lewko
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    It’s Day Two of SXSW and the Cohn & Wolfe team is on the ground and ready to give you the highlights from one of the hottest interactive conferences if the year

  • 13th Mar 2015 | Posted by Vicky Lewko
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    It’s that time of year again – spring has sprung and SXSW is kicking off. The Cohn & Wolfe team is once again ready to bring the best of the sessions right to you, along with some trends added in for good measure. We hope you’ll follow along with us!

  • 9th Mar 2014 | Posted by Vicky Lewko
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    Day two of SXSW brought a lot a rain, but that didn’t stop the Cohn & Wolfe team from diving into a day of fun events, interesting panels and of course, breakfast tacos. Here’s the lowdown on what we experienced.

  • 8th Mar 2014 | Posted by Vicky Lewko
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    Friday kicked off the official start of SXSW Interactive and the Cohn & Wolfe team was out in full force. We’ll be bringing you our impressions from key sessions throughout the conference, as well as the trends we feel could impact  your business.  We’re excited to see what develops this year!

  • 2nd Feb 2014 | Posted by Chad Latz
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    Leading up to football’s biggest night, everyone expects to see the social Web on fire with fan fever (#GoBroncos), speculation, and game commentary. And marketers like me will be watching for and anticipating the delight of real-time social media stunts by big brands. But when 400,000 people descend on a host city to revel in Super Bowl celebrations, there is a lot more to concern yourself with than cheers and jeers for the participating teams on Twitter.

  • 8th Apr 2013 | Posted by Stephen Brown
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    I was in middle school when I first exchanged letters with Roger Ebert, one of the most engaging journalists I’ve had the pleasure to encounter.  He wrote back with an epistle of encouragement about careers in media and communications, sharing his own scrappy rise from obscure beats at local papers to prominent posts at The Chicago Sun-Times, PBS and later syndication. He shared the importance of “sweating the small stuff” and attending to the particulars that will help illuminate a bigger picture. “Details matter!” was a point that stuck with me.

  • 9th Mar 2013 | Posted by Brooke Hovey
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    Can’t make it to Austin for 2013’s SXSW? Not a problem: we’ve got you covered. To make sure you won’t miss a thing, our team is on the ground, being your eyes and ears for these four frenzied days. We’ll give you a sneak peek into some of the hundreds of presentations, keynotes and events.

  • 27th Apr 2009 | Posted by Lindsey Boyle
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    In a digital world where blogs are proliferating with a speed matched only by the growth of social networks, it should come as no surprise that the two entities are breeding a hybrid beast of interpersonal communication. 

  • 20th Apr 2009 | Posted by Jeremy Baka
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    During a detour around a traffic accident this weekend I discovered the problem with creativity. The guy in front of me decided that rather than crawling along on the main thoroughfare, he would zip down a side street. I watched as his car disappeared down the winding road.  In an instant, I was faced with a quandary: to follow or not to follow.  

  • 15th Apr 2009 | Posted by Steve Bonsignore
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    At times, we use the terms “media agnosticism,” “cross-channel creative” or “non-traditional” to convey the notion that ideas brought to the table by public relations need not be “standard” PR tactics. The concept is a good one and warrants repeating – particularly today. These catch phrases serve to articulate an even simpler truth – ideas rule.