• 8th Apr 2011 | Posted by Natasha Peacock
    Natasha Peacock's picture

    The Prescription Medicines Code of Practice Authority (PMCPA), which oversees the self-regulatory code of the Association of the British Pharmaceutical Industry (ABPI), issued informal guidance earlier this week for the pharmaceutical industry on using online communications. 

  • 31st Jul 2009 | Posted by James J. Wells
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    Speaking at last week’s Social Communications & Healthcare Conference (#BDI), Pfizer VP/Worldwide Comunications Ray Kerins said that Pfizer wants to have online conversations with its consumers. However, he thinks it is unfair to ask company employees to risk their job implementing a social media program that the FDA might later deem a violation, despite its refusal to issue guidance in this area. Nevertheless, the company just two weeks ago launched its corporate Twitter page (@Pfizer_News) and is starting to proactively communicate with its audience in real-time.

  • 2nd Jul 2009 | Posted by James J. Wells
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    Nothing has had a greater impact on my view of social media more than the book Groundswell, specifically its Social Technographic Profile, a research tool helping brands to identify how its customers use social media technologies. So I became intrigued when I heard that imc² adapted Forrester’s technographic profile tool for healthcare.

  • 10th Mar 2009 | Posted by Rachelle Spero
    Rachelle Spero's picture

    There are many point-of-views (POV) on how pharmaceutical companies are engaging in digital and social media activities. One topic that is not discussed as frequently is how and where pharmaceutical companies should start when it comes to implementing a company-wide digital strategy that includes standard operating procedures and policies. 

  • 5th Feb 2009 | Posted by Mike Presson
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    Being social media friendly is not simply about creating content that will interest a user, but rather using the content as a catalyst for user interaction. Sites like WebMD and MayoClinic will continue to draw users because of their credibility. However, will they continue to evolve as top health destinations that are social media friendly?