• 12th Jan 2012 | Posted by Eco Wolfe
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    Eco-Wolfe is Cohn & Wolfe’s window into the world of sustainability, providing breaking eco-news stories, showcasing green brand initiatives and sharing tips for how we can all lead a more eco-friendly life. At Cohn & Wolfe, sustainability communications is not only an area of expertise, it is our passion. Eco-Wolfe aims to bring light to sustainability issues, recognize the companies and media that help drive sustainability and make our world, and yours, a little “greener” in the process.

  • 28th Oct 2011 | Posted by Nicole Hubik
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    The first SXSW Eco conference turned out to be a great event, representing an interesting cross-sector of attendees from the government, non-profits and industry. Over the course of three days, SXSW Eco aimed to address where the future of sustainability is going and how we can best solve some of the most pressing environmental challenges of our time. Following are the top five takeaways from SXSW Eco.

  • 28th Oct 2011 | Posted by Nicole Hubik
    Nicole Hubik's picture

    The first SXSW Eco conference turned out to be a great event, representing an interesting cross-sector of attendees from the government, non-profits and industry. Over the course of three days, SXSW Eco aimed to address where the future of sustainability is going and how we can best solve some of the most pressing environmental challenges of our time. Following are the top five takeaways from SXSW Eco.

  • 5th Oct 2011 | Posted by Annie Longsworth
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    It used to be that “Better” was a rest stop on the way to “Best” – a stepping stone that received some polite applause for effort, but wasn’t really a reason to celebrate.

    But in a world of broken ecosystems, financial meltdowns, outdated processes and rampant bad decision making, “Better” may not only be our reality – it may actually be our greatest hope and a rallying cry more motivating than “Best.”

  • 5th Oct 2011 | Posted by Annie Longsworth
    Annie Longsworth's picture

    It used to be that “Better” was a rest stop on the way to “Best” – a stepping stone that received some polite applause for effort, but wasn’t really a reason to celebrate.

    But in a world of broken ecosystems, financial meltdowns, outdated processes and rampant bad decision making, “Better” may not only be our reality – it may actually be our greatest hope and a rallying cry more motivating than “Best.”

  • 5th Oct 2011 | Posted by Nicole Hubik
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    Taking place this week, literally four blocks from Cohn & Wolfe’s Austin office, is the inaugural SXSW Eco conference. That’s right – the famous South By Southwest interactive, music and film festival held in the spring has gone green.

  • 5th Oct 2011 | Posted by Nicole Hubik
    Nicole Hubik's picture

    Taking place this week, literally four blocks from Cohn & Wolfe’s Austin office, is the inaugural SXSW Eco conference. That’s right – the famous South By Southwest interactive, music and film festival held in the spring has gone green.

  • 21st Jun 2011 | Posted by Nicole Hubik
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    From games of four square to an event-wide scavenger hunt, it was easy to see the theme of this year’s Sustainable Brands 2011 conference - “Play On” - resonate throughout the halls and breakout sessions. It became clear just how much sustainability is a team sport. For example, a Chief Sustainability Officer cannot make a difference without the buy-in of the company’s Chief Executive Officer. A maker of a greener shampoo bottle must also look to consumers and water suppliers when assessing the environmental impact the product has with regards to water consumption and reuse. And sustainability initiatives are much more effective when less traditional, cross-functional relationships are developed between consumers and brands or NGOs and corporate governance, for instance.

  • 10th May 2011 | Posted by John Walls
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    Last November, more than 500 Cohn & Wolfe employees around the world harnessed the power of collective creativity to create a compelling 30-day fundraising concept for pro-bono client Project Kaisei.  Our smarts and ingenuity resulted in a quirky campaign that is truly an amalgamation of global imagination.  Titled “Save Kai,” the initiative centers on a streaming video of Kai, a small goldfish involved in an epic battle against ocean plastic.

  • 30th Jun 2010 | Posted by Eric Litchfield
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    Much of the conversation in the communications industry around BP and the disaster in the Gulf has been fixed on the PR missteps the company, and its CEO, has made to make a tragic situation even worse. And while the list is long, and the response one that will be studied for decades to come, I’m sure everyone in the business would much prefer discussing a solution to the crisis. So with that in mind, I bring to you entrepreneurial mycologist, Paul Stamets.

  • 18th Jun 2010 | Posted by Tony Obregon
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    It’s amazing how one’s perspective can change in just a few days. For me, it happened last week at the Sustainable Brands 2010 conference. The four-day conference attracted more than 700 business leaders, innovators, and mavericks committed to learning, developing, refining and implementing sustainable strategies in one way or another. Hearing about the many ways people are approaching sustainability expanded my view and validated its value as a business objective for companies.

  • 11th Jun 2010 | Posted by Eric Litchfield
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    At the end of a networking event last night at the Sustainable Brands conference, Annie Longsworth, Head of Cohn & Wolfe’s Sustainability Practice, held up a Flip camera and with a wry smile asked: “What’s funny about sustainability?” I wasn’t sure if it was the pressure of being filmed or if there just isn’t anything funny about it, but for a few uncomfortable seconds, I was stumped.

  • 12th Feb 2010 | Posted by Annie Longsworth
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    Last Friday, during my first weekend residency at the Presidio Graduate School’s executive MBA program, I went for a walk with Peter Warshall. We walked in a small group through the Presidio, stopping every few minutes to look at the land, the trees, the animals. We started in a spot I have passed literally hundreds of times – an intersection near my former gym, down from my (green) dry cleaner and on the way to the swimming pool where my kids have lessons every Saturday afternoon. 

  • 9th Oct 2009 | Posted by Eric Litchfield
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    Despite all the attention being paid to economic concerns, healthcare reform, diplomatic stand-offs and everything else going on in the world, the environmental movement and efforts to combat climate change remain a priority with governments and people around the world. And sustainability remains a driving force in business, too, as many consumers remain devoted to green products and brands that commit to sustainable business practices. 

  • 10th Jul 2009 | Posted by Annie Longsworth
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    With his new book "The Truth about Green Business," Gil Friend, CEO of Natural Logic, has given us an invaluable gift – mainline access to his brain, which has been processing and storing sustainability and green business strategies for the last three decades or so.

  • 4th Jun 2009 | Posted by Eric Litchfield
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    I’ve been in Monterey, California this week at the Sustainable Brands ’09 conference, a fascinating and inspiring event that showcases the many people and companies pointing the way towards a greener, more sustainable, way of life for humanity.

  • 28th Apr 2009 | Posted by Annie Longsworth
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    One of the highlights from last week’s Fortune Brainstorm Green was during a morning breakout session titled “The Business of Water,” which was led by Jib Ellison of Blu Skye Consulting. While the panel participants were qualified and interesting, it’s almost impossible to have that big of a conversation in just an hour unless it has a defined focus.   

  • 26th Feb 2009 | Posted by Geoff Beattie
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    Reducing greenhouse gases and tackling global warming is a massive problem for society at large, and there a will be a big societal price tag for fixing it. Achieving that in a severe recession must be one of the thorniest issues on the government agenda for the rest of this decade and beyond.

  • 27th Jan 2009 | Posted by Geoff Beattie
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    President Obama’s announcement yesterday is the clearest indication yet that climate change will have more influence than ever before on national and international public policy in 2009. There was speculation, much of it around the European Summit in December, that tackling global warming would have to take a back seat to pulling the world out of a deep recession. Instead, Obama has presented the issue and the need for a ‘new energy economy’ as a massive opportunity for the United States, rather than a cost.