• 1st Apr 2016 | Posted by Kerri Allen
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    The lack of gender and ethnic diversity in the American tech world has been a topic of great discussion for a few years. (Remember when the Rev. Jesse Jackson demanded Twitter release their diversity information in 2014?)

  • 28th Mar 2016 | Posted by Bailey Pescatore
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    Security and privacy are two values that have always been in conflict – and amid a polarizing national debate about how to balance the two, it’s no surprise that today’s leading digital minds tackled the issue head on during this year’s SXSW.

  • 28th Mar 2016 | Posted by Eva Wasko
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    Working in a field hyper-focused on consumer products and services, I often forget that technology means more than just wireless headphones and a cool camera on a smartphone device.

  • 23rd Mar 2016 | Posted by Eva Wasko
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    From Scandal star Kerry Washington and Star Wars filmmaker JJ Abrams to Texas state representative Diego Bernal and many thought leaders in between, the theme of SXSW Interactive 2016 was democracy and the technology that enables it.

  • 4th May 2015 | Posted by Kerri Allen
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    It’s not often that you hear about “the cotton curtain” in modern tech circles. The phrase — referring to the political and social division of race between the American South and the rest of the country — feels pretty antiquated. But a vast political and social division still exists in public relations and the all-powerful tech world.

  • 4th May 2015 | Posted by Kerri Allen
    Kerri Allen's picture

    It’s not often that you hear about “the cotton curtain” in modern tech circles. The phrase — referring to the political and social division of race between the American South and the rest of the country — feels pretty antiquated. But a vast political and social division still exists in public relations and the all-powerful tech world.

  • 18th Mar 2015 | Posted by Vicky Lewko
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    The last day of SXSW brought some amazing keynotes and continued great content from some of the best in the business. The Cohn & Wolfe team can’t believe this is the end of the conference, but we hope you’ve enjoyed seeing the sessions through our eyes.

  • 17th Mar 2015 | Posted by Vicky Lewko
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    As promised, here are the rest of the lessons we learned from Day 4 – we hope you enjoy our musings and notes from another great day in Austin.

  • 17th Mar 2015 | Posted by Vicky Lewko
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    Day four from SXSW and the Cohn & Wolfe team is still going strong. In fact, we have so much to share with you from the sessions that we had to break it into two posts.

  • 16th Mar 2015 | Posted by Vicky Lewko
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    Greetings from the day four. Here’s what the Cohn & Wolfe team has learned so far, including the important lesson that SXSW is a marathon, not a sprint!

  • 15th Mar 2015 | Posted by Vicky Lewko
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    The hits just keep coming - Day Three at SXSW and the Cohn & Wolfe team is here to give you the download of the hottest trends in digital

  • 14th Mar 2015 | Posted by Vicky Lewko
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    It’s Day Two of SXSW and the Cohn & Wolfe team is on the ground and ready to give you the highlights from one of the hottest interactive conferences if the year

  • 13th Mar 2015 | Posted by Vicky Lewko
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    It’s that time of year again – spring has sprung and SXSW is kicking off. The Cohn & Wolfe team is once again ready to bring the best of the sessions right to you, along with some trends added in for good measure. We hope you’ll follow along with us!

  • 9th Mar 2014 | Posted by Vicky Lewko
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    Day two of SXSW brought a lot a rain, but that didn’t stop the Cohn & Wolfe team from diving into a day of fun events, interesting panels and of course, breakfast tacos. Here’s the lowdown on what we experienced.

  • 8th Mar 2014 | Posted by Vicky Lewko
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    Friday kicked off the official start of SXSW Interactive and the Cohn & Wolfe team was out in full force. We’ll be bringing you our impressions from key sessions throughout the conference, as well as the trends we feel could impact  your business.  We’re excited to see what develops this year!

  • 2nd Feb 2014 | Posted by Chad Latz
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    Leading up to football’s biggest night, everyone expects to see the social Web on fire with fan fever (#GoBroncos), speculation, and game commentary. And marketers like me will be watching for and anticipating the delight of real-time social media stunts by big brands. But when 400,000 people descend on a host city to revel in Super Bowl celebrations, there is a lot more to concern yourself with than cheers and jeers for the participating teams on Twitter.

  • 23rd Oct 2013 | Posted by Christianna Giordano
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    Cohn & Wolfe hosted it's fourth Annual Digital Summit and to celebrate, we took a look back at how much has changed in the digital space between 2010 and 2013. Because, let's face it, four years is basically an eternity online.
     
  • 14th Jun 2013 | Posted by Katy Kelley
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    Companies like Google and Macy’s became globally recognizable brands by innovating their customer touch point programs well before the game changed. As Google’s Tim Reis put it, “To plan for the current state is to plan for the past.” In other words, long meetings to discuss what’s now happening in the digital space won’t help when a program is executed six months later. Presenters at the 2013 Integrated Marketing Week all echoed the same message: to really make an impact and disrupt the status quo, marketers need to get to the ‘so what, now what’ part of their roles faster.

  • 10th Mar 2013 | Posted by Brooke Hovey
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    Can’t make it to Austin for 2013’s SXSW? Not a problem: we’ve got you covered. To make sure you won’t miss a thing, our team is on the ground, being your eyes and ears for these four frenzied days. We’ll give you a sneak peek into some of the hundreds of presentations, keynotes and events.
     
    So let’s dive in to Day Two.

  • 9th Mar 2013 | Posted by Brooke Hovey
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    Can’t make it to Austin for 2013’s SXSW? Not a problem: we’ve got you covered. To make sure you won’t miss a thing, our team is on the ground, being your eyes and ears for these four frenzied days. We’ll give you a sneak peek into some of the hundreds of presentations, keynotes and events.
     

  • 9th Jan 2013 | Posted by Chad Latz
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    One of Cohn & Wolfe's top priorities is to keep our collective finger on the pulse of consumer behavior and trends in digital media. The fast-evolving world of digital marketing has undergone profound changes over the past year, and while none of us can be exactly certain of what lies ahead, our team of global digital leaders are here to offer some guidance for 2013. 
     

  • 16th Nov 2012 | Posted by Nicole Pampe
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    Businesses looking to take their sustainability efforts to the next level should consider three things. First, report sustainability results as part of overall business operation. Second, consider all stakeholders and tailor information specifically to certain audiences to increase engagement and support. Lastly, build credibility through transparent reporting, such as disclosing partnerships, recognizing successes and the need for working with groups like GRI to benchmark the company’s goals.

  • 25th Sep 2012 | Posted by Brooke Hovey
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    Last week, I attended the annual Salesforce conference, Dreamforce, for the first time.  As I walked amongst the 86,000+ blue badge-holders in and around San Francisco’s Moscone Center, I was delighted to see many familiar faces – marketers like me, who were all first-timers as well.  While the event is dubbed the “Cloud Computing Event of the Year,” it was the central theme, “Touch the Social Enterprise,” and the unveiling of the company’s much-anticipated Marketing Cloud and Social Hub that drew me and my fellow marketers in.

  • 25th Sep 2012 | Posted by Brooke Hovey
    Brooke Hovey's picture

    Last week, I attended the annual Salesforce conference, Dreamforce, for the first time.  As I walked amongst the 86,000+ blue badge-holders in and around San Francisco’s Moscone Center, I was delighted to see many familiar faces – marketers like me, who were all first-timers as well.  While the event is dubbed the “Cloud Computing Event of the Year,” it was the central theme, “Touch the Social Enterprise,” and the unveiling of the company’s much-anticipated Marketing Cloud and Social Hub that drew me and my fellow marketers in.

  • 22nd Jun 2012 | Posted by Eco Wolfe
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    Eco-Wolfe is Cohn & Wolfe’s window into the world of sustainability, providing breaking eco-news stories, showcasing green brand initiatives and sharing tips for how we can all lead a more eco-friendly life. At Cohn & Wolfe, sustainability communications is not only an area of expertise, it is our passion. Eco-Wolfe aims to bring light to sustainability issues, recognize the companies and media that help drive sustainability and make our world, and yours, a little “greener” in the process.