Francesco Paciocco's blog

4 Things Your Brand Needs to Know About Online Video Right Now

Posted Mon, 07/26/2010 - 19:01 by Francesco Paciocco
Posted By: Francesco Paciocco Posted on: July 26th, 2010

If a picture is worth a thousand words, then perhaps a video is worth a thousand times more. There’s no doubt that online video has become an essential tool for marketers. From website intros to product tutorials, and from live streaming events to episodic entertainment, brands have made video a central part of their digital marketing strategy.

Catching up with The Consumerist

Posted Fri, 11/06/2009 - 18:32 by Francesco Paciocco
Posted By: Francesco Paciocco Posted on: November 6th, 2009

This past Wednesday, myself along with my Cohn & Wolfe Digital peers Jim Wells and Katie Greene, had the chance to attend The Consumerist’s first meetup at Botanica Bar. For those not familiar with The Consumerist, it’s a highly influential blog with more than half a million unique monthly visitors known for its witty and brutally honest commentary on consumer issues and activism.

Bing vs. Google – A comparison for PR professionals

Posted Thu, 06/25/2009 - 12:05 by Francesco Paciocco
Posted By: Francesco Paciocco Posted on: June 25th, 2009

After reading a New York Post article on the emerging rivalry between Google and Bing, I’m glad to say my interest in Bing has certainly grown. The two have been fiercely pitted against one another to determine which engine is the most sophisticated, the most user-friendly, and most viable in today’s ever-changing sea of online content. In addition, bloggers have taken to comparing Google, Bing, and Yahoo search results using Blind Search, a nifty tool that allows you to gauge the effectiveness of each search engine’s results, asking you to choose the results you prefer, then revealing the search engine used.