With sustainability a growing priority for humanity, companies everywhere are taking their own steps in the green direction. And what’s more, the media hunger has never been stronger for eco-solutions increasing the opportunity to get your message out to open and well-informed ears. This year, as we wind down from our Earth Day high, PR professionals would be wise to remember some key learnings from both the successes and failures of this season’s campaigns, and most importantly, this bit of advice: think green every step of the way.
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