Nicole Baldino's blog

How to Select Media-Friendly Spokespeople

Posted Mon, 02/22/2010 - 11:08 by Nicole Baldino
Posted By: Nicole Baldino Posted on: February 22nd, 2010

The success of a brand-supportive awareness/educational campaign can often lie in the spokesperson. An awareness campaign without hard, unique news will require a strong spokesperson who is not only recognizable but who can offer usable tips/messages that can tie in to the campaign as well as topical news. Here are some tips for choosing doctors and celebrities as spokespeople for upcoming campaigns.

Looking Through the Media Lens: Landscape and Trends in 2009

Posted Mon, 02/08/2010 - 10:40 by Nicole Baldino
Posted By: Nicole Baldino Posted on: February 8th, 2010

From H1N1 to Healthcare Reform, PR experts from other niche categories found it challenging to land placements. With digital news becoming more valuable, those in the industry needed to redefine and redesign campaigns to reach digital influencers. Understanding this landscape, here are a few trends PR professionals should be aware of, and a brief explanation of how they can be part of these trends in 2010.

How PR Pros Can Reach New Health Director at Women’s Health

Posted Tue, 02/02/2010 - 15:55 by Nicole Baldino
Posted By: Nicole Baldino Posted on: February 2nd, 2010

Women's Health (circ: 1.5 million) is a women’s consumer health magazine that covers health, fitness, nutrition, sex & relationships, beauty, fashion and other general lifestyle topics. The demographic is women in their 20s and 30s. The magazine runs on a four-six month lead time, so any short-lead news hooks will not be applicable. However, their “Scoop” page can be held for the last minute for any new treatments, surveys or quick briefs that apply.