Theresa Bertrand's blog

Reaching consumers online before they get in line at the grocery store

Posted By: Theresa Bertrand Posted on: June 29th, 2009

The recession affects every aspect of our lives, and in response consumers are cutting back, doing away with, and trading down across the board.  Although consumers are eating at home more, CPG manufacturers can’t afford to sit idle.  Food prices are increasing at their fastest rate in 17 years, and private and store label products are tempting consumers with lower prices and flashier packaging.