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This is the moment of truth. After all the research and whiteboard scribbling; after all the rounds of trashcan basketball; after all the client calls, program launches, and pithy tweets—glory is found. In every corner of the globe, a Cohn & Wolfe campaign has stirred the masses and thrilled our clients. Here are a few of our favorites.
China’s car market was a huge opportunity for Ford, except for one tiny little problem: image.
How do you convince millions of promotion-adverse 18 to 24-year-olds to visit your quick service restaurant at midnight? You don’t. You get them to convince each other.
Cadbury Schweppes needed a winning game plan to generate major buzz for the launch of Accelerade, the company’s new sports drink.
Air New Zealand
To help Air New Zealand (ANZ) leverage its unique country culture and differentiate its in-flight experience from other international carriers that fly vacationers to New Zealand, Australia and the South Pacific, Cohn & Wolfe invented the “Vacation Gap,” the time spent on a plane before arriving at your leisure destination...
What began with the refurbishment of one remote roadside attraction culminated in a decade-long campaign that generated millions in revenue, snagged a prestigious national preservation award and inspired an invitation to meet the president at the White House. Not bad for a program launched with just $250,000.
Imagine a Big Mac transformed by La Cucina Italiana, perhaps with asiago cheese, even pancetta.
What thrills serious photographers is that moment in time that communicates something eternal. What brings tears to their eyes is equipment that fails them in that split second.
Cohn & Wolfe helped take “Live Earth” from a global concert series to a movement that catapulted sustainability from “an important issue” to a way of life for consumers and companies around the world.
Labor Day: a day to relax, have a cookout, and spend with family and friends. Unless, of course, you were hired by Nike to make Labor Day the biggest one-day running event in the world.
The worldwide launch of Speedo's space-age LZR RACER suit required some blue-sky thinking of our own to drive awareness about this product into the outer atmosphere.
How one small goldfish inspired action against plastic pollution