O2

What they asked us to do ...

Promote O2’s support of grassroots football by generating coverage in national, men’s lifestyle and online press for O2 Fives, a five-a-side football tournament
 

What we did ...

• O2 Fives – a national 5-a-side football extravaganza where fans win the chance to play at Emirates Stadium

• Launched with creatively produced images of Leilani Dowding doing keepy uppies with unusual objects in unusual places

• Negotiated exclusive interviews and images with key men’s lifestyle titles and national newspapers

• Coordinated photo shoot for FHM advertorials with Leilani Dowding

Our results ...

• Seven pieces of branded media coverage appeared with a total readership of 13,744,366, an ad value of £1,416,020 and PR Value of £4,248,060

• The number of entrants quadrupled in 2007 compared with 2006