The influence of NGOs in Western Europe is probably at its highest level right now. Their emotive and compelling campaigns, combined with a skilful mastery of communications channels, means attacks on corporations are frequent, sophisticated occurances and the pressure to act according to NGO wishes and demands can be immense.
While most big brands have Corporate Affairs functions and existing crisis plans, the vast majority of these brands have not updated their crisis management strategies to reflect both the speed and nuance of managing issues via social media.
Swine Flu. Financial meltdown. Bankruptcy. Banks failing the government’s stress test. Excessive executive compensation. The nature of crisis hasn’t changed, but the way crises emerge has. And the way we counsel clients has, too. Bottom line: companies must aggressively anticipate problems before they draw public attention.
Cohn & Wolfe has been named a finalist in six SABRE awards categories and also won a Bronze Award Certificate of Excellence in the Blog category for the Red Lobster Chef’s Blog. The Atlanta, New York, Los Angeles and Toronto offices share this prestigious honor with their clients.