Media training

  • Warm and fuzzy ads won’t work for banks; dialogue will
    Thursday, June 11, 2009 - 10:50
    Blog entry

    A June 9 article in The New York Times suggests that banks and other financial institutions are betting they can reconnect with consumers by launching warm and fuzzy advertising campaigns.  Their theory is that consumers are ready to “move on.” 

  • Does it feel like the world is fraught with crises?
    Friday, May 15, 2009 - 12:51
    Blog entry

    Swine Flu.  Financial meltdown.  Bankruptcy.  Banks failing the government’s stress test.  Excessive executive compensation. The nature of crisis hasn’t changed, but the way crises emerge has.  And the way we counsel clients has, too.  Bottom line:  companies must aggressively anticipate problems before they draw public attention.

  • Restoring Trust in Financial Services - A PRWeek Op-Ed from Matt Wolfrom
    Thursday, April 9, 2009 - 15:28
    News

    In this PRWeek op-ed, Matt Wolfrom says the financial services industry should consider adopting the same political campaign tactics that got their new bosses elected.