Cohn & Wolfe is seeking a VP for our LA office with agency experience working with entertainment and consumer technology clients in the areas of home entertainment, mobile, toys and videogames; experience with Hollywood studios a plus.
The VP would oversee planning and execution of Client programs and injects creativity and strategic thinking into media relations, client programs. Solid understanding of the changing media landscape and overseeing media relations programs is necessary. This position would involve managing and cultivating staff members. The VP would contribute to maintaining and expanding existing business, winning new business and setting the tone for how the business is managed.
Essential job duties:
- Develops and grows relationships with key client contacts.
- Provide strategic and creative counsel and direction of accounts.
- Productively provide ideas to Client(s) to maximize communications results and/or anticipate issues.
- Demonstrate solid knowledge and understanding of the digital media landscape including social media, viral marketing, community development and engagement, and content distribution.
- Be a leader in event management, ensuring that the team delivers flawlessly.
- Lead all aspects of strategic media relations planning and execution
- Develop complete communications plan for Client(s).
- Manages a team of junior staff; motivates team to ensure superior client service
- Maintain and grow existing client business
- Manage profitability and financial aspects of accounts
- Develop and pitch new business opportunities for C&W
- Counsel and build relationships with peers in industry and with other Y&R/WPP Lines of Business
- Maintain industry contacts to stay informed of industry trends and changes
- Works to meet and exceed company goals for profitability and growth
Internal and External Communications:
- Typically oversees work of account staff members, internal service departments, external vendors, and other Ad/PR agencies on behalf of the Client(s)
- Works with senior account staff members and senior personnel at the Client(s) and news media.
Skills Required:
- Proven ability to think creatively and boldly
- Proven ability to plan strategically and globally
- Highly skilled at developing and delivering presentations and pitches for Clients and prospective Clients
- Ability to understand and learn from the experiences of other C&W employees and incorporate that background into successful business strategies
- Serve as an organization-wide standard for verbal, writing and editing skills
- Highly skilled at motivating, developing and leading others
- Proven interpersonal and influencing skills
- Highly skilled at budgeting programs and managing Client finances
- Ability to generate profit for the business
- Ability to interact effectively at all levels of the C&W organization and Client companies
- Proven crisis-management skills
- Ability to assess and win potential new business opportunities
- Potential to progress to a larger position and to assume more responsibility
Qualifications needed:
- Extensive (at least 8-10 years) professional experience
- Widely seasoned technical specialist in field
- Comprehensive understanding of consumer technology, digital entertainment and/or toy industry
- Comprehensive understanding of public relations field
- Extensive understanding of C&W management principles and practices
- Extensive knowledge of C&W resources, culture and systems, and Y&R/WPP network
Cohn & Wolfe offers an excellent benefits package including medical and dental coverage, 401k match, Career Cash Balance Plan (pension plan), Transportation Reimbursement Incentive Plan and tuition reimbursement. In addition we have professional training and development programs which provide staff with on-going training in all areas of Public Relations.
Cohn & Wolfe, a wholly owned division of Young & Rubicam and WPP Group, PLC, is an international public relations firm specializing in Consumer Branding, Corporate, Healthcare, Technology, Digital Media, Sustainability and Sports Marketing. We are a global communications consultancy driven by people who are intellectually curious, passionate, and most importantly committed to an entrepreneurial spirit that forges new industry standards and delivers breakthrough results to our clients.
Cohn & Wolfe is an Equal Opportunity Employer.
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