Ideas that Matter
As a scuba enthusiast, Liz is an expert at diving deep and managing pressure under the most extreme circumstances. For 25 years, she has been creating award-winning campaigns for food, home, spirits, travel, beauty, lifestyle and packaged goods brands. She has been at the center of almost all of Cohn & Wolfe’s consumer initiatives, from campaign development and strategic counsel, to product revitalization and new product launches. Specializing in brand-building communications that engage consumers, reinforce differentiation and deliver business results, Liz has as much widespread experience as there are fish in the sea.
Bold Brand Work
From peanut butter, to painters tape; from dog food, to hand soap; Liz has worked with almost every type of consumer product on the market. Within Cohn & Wolfe, she’s managed a number of the group’s largest clients, including Colgate-Palmolive, JM Smucker, Panasonic and 3M. Her experience includes message development, public relations programming, events planning, media strategy and integrated marketing. And the freebies? There is a line halfway down the hallway waiting for those sample-sized goodies.
Creative Highlight
Cupid’s arrow has nothing on Liz. This woman helped break the Guinness Book of World Record for the number of couples kissing simultaneously in multiple venues. That is a LOT of canoodling. She orchestrated the massive make-out for the launch of Wisp, a break-through portable toothbrush from Colgate that lets you get that just-brushed feeling anytime, anywhere. The campaign kicked off with incredible media coverage and culminated in a New Year’s Eve event in ten markets across the US. She’s better at matchmaking then our Aunt Judith.
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