Consumer Branding

New York – March 12, 2010 – Cohn & Wolfe, a leading global communications agency, won two awards last night at the 2010 PRWeek Awards ceremony held in New York City. Cohn & Wolfe collected trophies in the “Technology Campaign of the Year” and “Community Relations Campaign of the Year” categories for the SanDisk Extreme Pro Launch and for RadioShack’s digital television transition, respectively. 

Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world’s most prolific and successful brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence. We are recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel.

Primary Responsibilities:
• Writes and distributes materials including pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, program elements and standby statements.
• Develops pitches and works with targeted media on story development.
• Handles standard media inquiries.
• Researches and monitors Client’s business and industry to maintain a current knowledge base.
• Assists in research and preparation for new business pitches.
• Coordinates production and distribution of materials with internal service departments to create print and video products.
• Organizes and implements events and promotions for the Client(s).
• Represents Client(s) at events or trade shows.
• Proactively develops relationships with external audiences (media, third party constituencies, etc.) to convey the Client’s message.

Requirements:
• 1-2 years of Public Relations agency experience
• Excellent writing and communication skills
• Proficiency with internet research and using social networking sites
• Experience working with consumer food products preferred but not required

Cohn & Wolfe offers an excellent benefits package including medical and dental coverage, 401k match, pension plan, transit, tuition reimbursement, and more. In addition, we have professional training and development programs which provide on-going learning opportunities for all staff.

For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP Group plc, one of the world’s largest communications services group.

Cohn & Wolfe is an Equal Opportunity Employer.

Despite all the attention being paid to economic concerns, healthcare reform, diplomatic stand-offs and everything else going on in the world, the environmental movement and efforts to combat climate change remain a priority with governments and people around the world. And sustainability remains a driving force in business, too, as many consumers remain devoted to green products and brands that commit to sustainable business practices. 

October 1, 2009 – This week, Stephanie Marchesi, President, Cohn & Wolfe New York, is the featured blogger on PRWeek’s Insider blog. Stephanie is discussing creativity in the digital age and how the definition of creativity is changing as a result of the incredible interconnectedness of the Web.