Creative

  • Monday, October 5, 2009 - 12:02
    Blog entry

    I just wrapped up a trip to Greece for Stream 09. If you haven’t heard of Stream, it is WPP’s annual unconference focused on technology, innovation, and the future of digital marketing. The level of digital knowledge among attendees was one of the most impressive aspects of the event. Stream gathered 300 marketers, agency reps, technologists and venture capitalists from across the globe, all of whom contributed fascinating perspectives on the opportunities and challenges of marketing in the digital age.

  • Thursday, October 1, 2009 - 11:52
    News

    October 1, 2009 – This week, Stephanie Marchesi, President, Cohn & Wolfe New York, is the featured blogger on PRWeek’s Insider blog. Stephanie is discussing creativity in the digital age and how the definition of creativity is changing as a result of the incredible interconnectedness of the Web.

  • Tuesday, September 29, 2009 - 10:36
    Blog entry

    While brainstorms are certainly a fun part of the PR profession, (oh the games, we play!) we can all relate to feeling a little creatively stumped from time to time. But don’t fret! Good ideas do exist outside the walls of a PR agency (gasp!) and there are a lot of ways to get them, including crowdsourcing.

  • Friday, April 24, 2009 - 09:57
    Job Posting

    Cohn & Wolfe is seeking an intern to join our small and dynamic creative department.

    This individual must be organized and capable of juggling multiple projects at once. In addition, he or she should thrive in a fast-paced environment and be able to interact effectively with all levels of employees from junior staff to the CEO.

    Projects include everything needed to support a busy Public Relations agency, from RFPs and PowerPoint presentations to traditional print design work including invitations, press kits, newsletters and other collateral for a diverse and high-profile client base including industry leaders in consumer products, pharmaceutical and fashion/beauty.

    Previous experience working in a design environment and also interfacing with outside vendors, especially printers is a plus. Knowledge of either Quark and/or InDesign, Illustrator and Photoshop is required. Any multi-media experience is a plus. Design environment is Mac with some office utilities on the PC.

    We are looking for highly creative, motivational candidates who can deliver on results and are not afraid to think outside of the box. If you are looking for the opportunity to work in graphic design and you enjoy an entrepreneurial fast-paced work environment, Cohn & Wolfe wants to speak with you!

    Cohn & Wolfe is an Equal Opportunity Employer.

  • Monday, April 20, 2009 - 13:30
    Blog entry

    During a detour around a traffic accident this weekend I discovered the problem with creativity. The guy in front of me decided that rather than crawling along on the main thoroughfare, he would zip down a side street. I watched as his car disappeared down the winding road.  In an instant, I was faced with a quandary: to follow or not to follow.  

  • Wednesday, April 15, 2009 - 09:58
    Blog entry

    At times, we use the terms “media agnosticism,” “cross-channel creative” or “non-traditional” to convey the notion that ideas brought to the table by public relations need not be “standard” PR tactics. The concept is a good one and warrants repeating – particularly today. These catch phrases serve to articulate an even simpler truth – ideas rule.

  • Wednesday, April 8, 2009 - 14:18
    News

    Cohn & Wolfe has been named a finalist in six SABRE awards categories and also won a Bronze Award Certificate of Excellence in the Blog category for the Red Lobster Chef’s Blog.  The Atlanta, New York, Los Angeles and Toronto offices share this prestigious honor with their clients.  

  • Friday, January 30, 2009 - 10:57
    Blog entry

    Eight-hundred and twenty-five billion dollars ...  (Place your right pinky finger to the side of your lip when you say that.) Lay 825 billion one-dollar bills end-to-end and they would stretch to the moon and back … and to the moon again … and halfway back.  Forget black holes, these babies are green, complements of the U.S. Treasury. 

  • Thursday, January 22, 2009 - 11:16
    Blog entry

    Welcome to Wolfe Tracking, Cohn & Wolfe’s single, all-agency blog featuring observations, insights and ideas from a team of communications professionals across each practice and region in our global network. Like the wolf, the truth is elusive. But every one of our more than 25 bloggers is in dogged pursuit—and we are eager to share our experiences surveying this new media wilderness.

  • Wednesday, January 21, 2009 - 14:01
    Profile

    As Cohn & Wolfe’s Creative Director, Marc has created award-winning, innovative brand marketing programs for clients such as MasterCard, Panasonic, FedEx, GSK, Yahoo!, Visa, Ford, Samsung, Tropicana, Norelco, Frito-Lay, Michelin and Wisk.  He thinks outside the box, shifts paradigms, changes the game, and never uses clichés.  He brings fresh thinking to every project, primarily because his brain is kept in a lettuce crisper.  After inventing daylight savings time, Marc journeyed to Tibet seeking enlightenment and inner peace, but couldn’t get Cinemax in his hotel room and left the Asian country without getting his parking validated.  In 1999, using only a Hershy’s Kiss wrapper and the Season Six DVD of Full House, Marc successfully defended the small Iceland town Rklfvckstr from a roving gang of accountants bent on forcing the townsfolk to divest their 401Ks and sinking their money into shady land deals in Wisconsin.  Marc has created programs for nearly every sports property, including the launch of the Tostitos Fiesta Bowl, development of the Parke-Davis Olympic Prize for Sports Science, creation of the Visa Hall of Fans at the Pro Football Hall of Fame and the introduction of CART’s FedEx Championship Series, among others.  A diorama of Marc’s work during the 2000 Sydney Olympic Games is featured in its own rotunda as part of the Smithsonian’s wing celebrating “PR People Who Work While Everyone Else Attends the Closing Ceremonies.” 

    A U.S. Army veteran (no -- really!), Marc barely graduated from The State University of New York/Buffalo in 1994.