Chad Latz is President and Global Digital Media Practice leader for Cohn & Wolfe. He is responsible for the strategic development and growth of the agency’s worldwide digital and social media practice including cultivating client relationships, providing senior counsel, new business development and managing a large team of professionals.
Chad has over 16 years of marketing and communications experience. He joined Cohn & Wolfe from Ketchum where he helped lead the integration and establishment of Ketchum Digital, and provided ongoing leadership of digital and social media strategy for the agency’s consumer, employee, and B2B clients. During his 10 years with Ketchum, he directed digital initiatives for global clients such as FedEx, Kodak, Levi’s, Clorox, Geek Squad/Best Buy, Nokia, PepsiCo, Monster Worldwide, 7-Eleven and Cox Communications, a number of which have been recognized with some of the industry’s most prestigious awards.
Prior to Ketchum, Latz founded the Creative Design & Technology Practice of Stromberg Consulting & Communications which was later acquired by Ketchum in 2001. In 2004 he went on to become SVP, Group Director Interactive Strategy and Solutions for Ketchum Interactive where he helped develop the agency’s social media capabilities, offerings, and POV, and provided overall creative and digital strategy to clients. Prior to Stromberg, Latz was studio director for Chavin Lambert Advertising where he managed all activities in the agency’s creative department.
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