Digital

  • BlogHer '10: I came, I saw, I ate
    Friday, August 27, 2010 - 14:00
    Blog entry

    As an attendee and sponsor representative at BlogHer Food ’09, the she-blogger conference series’ sophisticated gourmet sister, I thought I was prepared for what to expect at BlogHer ’10.

  • So what's BlogHer all about?
    Thursday, August 26, 2010 - 11:49
    Blog entry

    If that’s a question that’s crossed your lips, then you’ve got a lot to learn about BlogHer and the ladies (and gentlemen!) who came out en masse for the two-day event in New York this year.

  • Feeding music fan frenzy
    Tuesday, August 24, 2010 - 16:25
    Case Studies
  • Cohn & Wolfe's Chad Latz named to PRWeek's "Top 40 Under 40"
    Thursday, July 29, 2010 - 15:14
    News

    New York – August 1, 2010 – Chad Latz, President of Cohn & Wolfe’s Global Digital Practice, has been named to PRWeek’s “Top 40 Under 40,” an annual ranking of the communications industry’s 40 most accomplished PR professionals under the age of 40. The list includes leaders and emerging stars from the biggest agencies and corporations in the world. Chad’s selection marks the third consecutive year Cohn & Wolfe has been represented on the list.

  • 4 things your brand needs to know about online video
    Monday, July 26, 2010 - 19:01
    Blog entry

    If a picture is worth a thousand words, then perhaps a video is worth a thousand times more. There’s no doubt that online video has become an essential tool for marketers. From website intros to product tutorials, and from live streaming events to episodic entertainment, brands have made video a central part of their digital marketing strategy.

  • Social media in a regulated environment--panel insights
    Thursday, June 3, 2010 - 16:51
    Blog entry

    Last month I had the pleasure of moderating a panel called “Something Regulated” hosted by Digital Somethings, Business Development Institute, and Pfizer. The panel consisted of a dynamic group of communicators responsible for driving social media in their organizations.

  • Chad Latz featured in PRWeek master class
    Thursday, May 13, 2010 - 16:45
    News

    Chad Latz, Cohn & Wolfe's Global Digital Media Practice Leader, was a featured expert in the Master Class section of the May issue of PRWeek. Read Chad's full response to the question: How Do You Best Incorporate Offline Experiences Into Social Media Strategy?

  • How do you best incorporate offline experiences into social media strategy?
    Thursday, May 13, 2010 - 15:28
    Reprinted Article

    In this PRWeek Master Class from May 2010, Chad Latz, Global Digital Media Practice Leader, explains how brands can leverage the growing popularity of location-based social media platforms.

  • Social media in a regulated environment--a meeting of the minds
    Monday, May 10, 2010 - 13:18
    Blog entry

    Whether on the agency or client side we all endeavor to honor best practices in social media… to offer something of value to our online stakeholders that encourages sharing, doesn't intrude on the community, and ultimately, helps build our [client’s] brands.

  • Social behavior vs. social media
    Tuesday, May 4, 2010 - 07:54
    Blog entry

    It’s easy to forget that the term “social” is as much intended to describe behavior as it is a reference to the media or platform. In the May issue of PRWeek, I had the pleasure of sharing my perspective on the best way to incorporate offline experiences into a social media strategy to encourage engagement. As I was thinking it over, perhaps the real question was “How can social media create engagement in a way that produces offline behavior?”