Digital

  • As Social Media Expands, Don’t Forget Where the Audience Is
    Friday, February 26, 2010 - 15:00
    Blog entry

    It’s getting difficult to stay on top of all the new social networking and digital communications platforms available today: Google Buzz, Foursquare, Posterous and Google Wave are seeking to match the more established communities like Facebook, Twitter and LinkedIn. It wasn’t always like this; new media channels didn’t just sprout up every week. To say it’s changed the daily activities of PR professionals over the past ten years is a drastic understatement.

  • Can New FTC Regs Protect PR’s Stake in Digital Media?
    Friday, February 5, 2010 - 16:54
    Blog entry

    My colleague Katherine Axt and I attended last week’s PRSA New York seminar, “Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond“ where New York Attorney Michael Lasky walked us through the FTC’s updated guidelines concerning online Endorsements and Testimonials.

  • Cohn & Wolfe Grows Digital Team With Top Talent
    Monday, February 1, 2010 - 14:25
    News

    LONDON. 1st February, 2010 -- Cohn & Wolfe, a leading communications agency, today announced a significant new appointment to its growing digital media practice. Tim Hoang joins the dedicated digital team as a senior consultant and will provide counsel to clients across the business. He will also play a leading role in agency and client innovation.

  • Vice President/Senior Vice President Digital and Social Media Strategist, Cohn & Wolfe Atlanta
    Thursday, January 14, 2010 - 18:15
    Job Posting

    Cohn & Wolfe is seeking a VP/SVP Digital and Social Media Strategist for our Atlanta office. Experience counseling big brand clients on developing enterprise social media strategies and programs is required. You will be joining a global team of digital professionals under the leadership of the President, Global Digital Practice Leader with direct accountability to the President of the Atlanta office for developing our in-market digital capabilities and growing revenue and accounts among our consumer brand and healthcare clients. Outstanding communication and client presentation skills are a must. This position is for immediate placement. For consideration please contact Donna Fleishman (donna.fleishman@cohnwolfe.com).

    Cohn & Wolfe offers an excellent benefits package including medical and dental coverage, 401k match, Career Cash Balance Plan (pension plan), Transportation Reimbursement Incentive Plan and tuition reimbursement. In addition we have professional training and development programs which provide staff with on-going training in all areas of public relations.

    We are looking for highly creative, motivational candidates who can deliver on results and are not afraid to think outside of the box. If you are looking for the opportunity to grow professionally and advance your career in public relation and you enjoy an entrepreneurial fast-paced work environment, Cohn & Wolfe wants to speak with you! Please email your resume to Donna Fleishman, President, Cohn & Wolfe Atlanta at donna.fleishman@cohnwolfe.com. Please include a cover letter.

    Cohn & Wolfe is an Equal Opportunity Employer.

  • Chad Latz
    Friday, December 18, 2009 - 11:37
    Profile

     

    Chad Latz is President and Global Digital Media Practice leader for Cohn & Wolfe. He is responsible for the strategic development and growth of the agency’s worldwide digital and social media practice including cultivating client relationships, providing senior counsel, new business development and managing a large team of professionals.
     
    Chad has over 16 years of marketing and communications experience. He joined Cohn & Wolfe from Ketchum where he helped lead the integration and establishment of Ketchum Digital, and provided ongoing leadership of digital and social media strategy for the agency’s consumer, employee, and B2B clients. During his 10 years with Ketchum, he directed digital initiatives for global clients such as FedEx, Kodak, Levi’s, Clorox, Geek Squad/Best Buy, Nokia, PepsiCo, Monster Worldwide, 7-Eleven and Cox Communications, a number of which have been recognized with some of the industry’s most prestigious awards.
     
    Prior to Ketchum, Latz founded the Creative Design & Technology Practice of Stromberg Consulting & Communications which was later acquired by Ketchum in 2001. In 2004 he went on to become SVP, Group Director Interactive Strategy and Solutions for Ketchum Interactive where he helped develop the agency’s social media capabilities, offerings, and POV, and provided overall creative and digital strategy to clients. Prior to Stromberg, Latz was studio director for Chavin Lambert Advertising where he managed all activities in the agency’s creative department.

     

  • Chad Latz Joins Cohn & Wolfe as President, Global Digital Practice
    Tuesday, December 1, 2009 - 09:32
    News

    New York – December 1, 2009 – Cohn & Wolfe, a leading communications agency, today announced the appointment of Chad Latz as President, Global Digital Practice.  Latz will help lead the strategic development and growth of the agency’s worldwide digital and social media practice. His responsibilities include cultivating client relationships, providing senior counsel, new business development and managing a large team of professionals. Latz will report directly to CEO Donna Imperato.

  • Rachelle Spero, EVP, Digital Media, Discusses Healthcare and Social Media at PRSA Conference
    Tuesday, November 10, 2009 - 13:57
    News

    Rachelle Spero, Executive Vice President of Cohn & Wolfe Digital Media, is a featured speaker at this week’s PRSA 2009 International Conference in San Diego, CA. Rachelle participated in the session “Sphere of Influence of Key Opinion Leaders in Health Care Social Media” discussing how health care companies can leverage social media to help meet sales and marketing goals. 

  • Catching up with The Consumerist
    Friday, November 6, 2009 - 18:32
    Blog entry

    This past Wednesday, myself along with my Cohn & Wolfe Digital peers Jim Wells and Katie Greene, had the chance to attend The Consumerist’s first meetup at Botanica Bar. For those not familiar with The Consumerist, it’s a highly influential blog with more than half a million unique monthly visitors known for its witty and brutally honest commentary on consumer issues and activism.

  • Urban Vocab
    Wednesday, October 21, 2009 - 15:42
    Page

    SOL \ĕs ōh ĕl\ acronym  Shit Outta Luck.

    Example:  After launching Twitter, YouTube and Facebook pages for his brand, Greg discovered he was SOL because he lacked an overall strategy for engaging his customers in the brand conversation.

     

    Digital Programs That Matter

    There is a lot of hype around digital media today: 184 million bloggers (and counting)... 350 million Facebook members (and counting)... 1.2 billion YouTube video streams daily (and counting)... 4 billion mobile phone subscribers globally (and counting). The hype can lead to confusion, and confusion can lead to inertia.

    Companies cannot afford to be idle in this new landscape. The newspapers, magazines and TV networks on which we've depended so long don't have the same impact. The 24-hour news cycle is dead. Consumers increasingly turn to search engines, social media and their peers for information and advice. As a result, companies must change the way they communicate with them.

    Cohn & Wolfe Digital helps clients navigate the rapidly changing digital media landscape to achieve business results and competitive advantage. We develop strategies and social media platforms that allow them to move from one-way marketing channels to authentic, two-way conversations. We do this by working with our clients to implement Cohn & Wolfe's World-Class Digital Media™, an approach based on real experience implementing programs for leading brands such as Dell, Nike, Colgate-Palmolive, Proctor & Gamble, Universal Pictures, Wesleyan Group, Friends Provident, MBNA, and Ferrero.

    World-Class Digital Media™ starts with developing a digital media strategy for our clients that addresses four core capabilities - Listen, Influence, Engage, Community - as well as important considerations like education, measurement, policy, tools and technology.

    To learn more about how Cohn & Wolfe can help you create a digital program that matters, contact Fiona Noble at +44 7331 5353 or go to Cohn & Wolfe World Class Digital Media™. 
     

  • “Build the Right Internal Team to Manage Digital” – a PRWeek Op-Ed from Rachelle Spero
    Friday, October 16, 2009 - 09:12
    News

    In a PRWeek Op-Ed, Rachelle Spero, EVP of Cohn & Wolfe Digital Media, encourages companies to establish a cross-functional digital council to centralize the ongoing management and deployment of its strategy, policies, standards and ongoing digital training.