Sports Marketing

  • Americans Get Hockey Fever; Unfortunately, It Likely Won’t Last Through Spring
    Tuesday, March 2, 2010 - 19:17
    Blog entry

    It’s hard to argue that, for the better part of a week, America got its worst case of hockey fever in…well, maybe forever. While the relative influence the blogosphere and social media played in the rampant spread of hockey fever is difficult to definitively gauge, those channels undoubtedly served as testament to the afflicted. ‘USA! USA!’ bellowed out across blog comments sections, ‘gold medal game’ and ‘USA Hockey’ hash tags torched Twitter and TV sets tuned in at record numbers.

  • The power of a 'thank you' note
    Tuesday, December 29, 2009 - 13:19
    Blog entry

    Sadly, extended middle fingers, temper tantrums and mindless Twitter taunts are becoming more and more “par for the course” with today’s professional athletes. It’s against this dreary backdrop that last week’s communication from Roy Halladay to the fans of Toronto stands in blinding contrast.

  • "Starbury TV": A PR Slam Dunk
    Monday, July 27, 2009 - 11:01
    Blog entry

    I sat at my desk this past Friday and marveled as Stephon “Starbury” Marbury approached the double-digit mark. I’m not talking about points, rebounds or assists. I’m talking about hours. As in hours of all-access, unedited, filter-free Starbury coming to hundreds of thousands via live streaming video. Welcome to the “new world,” non-digital believers exit stage right. A soon-to-be-retired NBA point guard was giving a lesson in modern-day publicity, and everyone I know was tuning in to bear witness.

  • Shaq to Cleveland opens up marketing playbook for Cavs
    Tuesday, June 30, 2009 - 14:26
    Blog entry

    The Phoenix Suns never achieved what they’d envisioned when the franchise traded for Shaquille O’Neal two seasons ago. They accomplished so much more. Sure, the Suns never made it to the NBA Finals (or the conference finals for that matter) during Shaq’s brief two-year stint in Phoenix, but that doesn’t mean his absence won’t be immensely felt within the organization. Shaq was an undeniable force in the valley of the Sun – a 300-plus pound marketing machine.

  • Commenting communities: welcome to the playground
    Monday, April 27, 2009 - 07:03
    Blog entry

    In a digital world where blogs are proliferating with a speed matched only by the growth of social networks, it should come as no surprise that the two entities are breeding a hybrid beast of interpersonal communication. 

  • Staying ahead of the game: athletes showing sports marketers the way?
    Friday, April 24, 2009 - 10:12
    Blog entry

    The world of sports, sports media and sports marketing are bigger now than they’ve ever been. The range and reach of digital media, branded play-by-play updates available directly on your cell phone and the recent emergence of Twitter have allowed brands – especially sports entities – and media to connect with consumers through new channels. And as the industry continues to grow (and sponsors continue spending millions in athlete endorsements), companies can utilize new mediums to maximize their marketing investments and further build brand affinity.    

  • Brandan Orsatti
    Friday, April 24, 2009 - 10:06
    Profile

    Brandan Orsatti joined Cohn&Wolfe (C&W) in February 2007 and has since supported a variety of clients, including Nike, LIVESTRONG, Remy Martin Cognac, Colgate and the World Baseball Classic (WBC).  As a senior account executive in the consumer practice, Brandan has conducted media events for the 2008 USA Olympic basketball team, planned and executed the launch of the first-ever limited edition Remy Martin V.S.O.P bottle, and was an integral part of the media relations team that helped make the 2009 WBC a major success.  

    Prior to C&W, Brandan interned at Alan Taylor Communications supporting the Gillette and MasterCard accounts. Hailing from Agawam, Massachusetts, he brings a strong background in sports having graduated with a bachelor of arts in communications/sports journalism and English. He also received his master’s degree in public relations at the Newhouse School at Syracuse University.
     

  • Worship at the temple of ideas
    Wednesday, April 15, 2009 - 09:58
    Blog entry

    At times, we use the terms “media agnosticism,” “cross-channel creative” or “non-traditional” to convey the notion that ideas brought to the table by public relations need not be “standard” PR tactics. The concept is a good one and warrants repeating – particularly today. These catch phrases serve to articulate an even simpler truth – ideas rule.

  • Cohn & Wolfe is named finalist for six SABRE awards
    Wednesday, April 8, 2009 - 14:18
    News

    Cohn & Wolfe has been named a finalist in six SABRE awards categories and also won a Bronze Award Certificate of Excellence in the Blog category for the Red Lobster Chef’s Blog.  The Atlanta, New York, Los Angeles and Toronto offices share this prestigious honor with their clients.  

  • Cohn & Wolfe’s Dynamic and Innovative Intranet Garners Interactive Media Award
    Thursday, February 26, 2009 - 11:23
    News

    New York – February 24, 2009 – Cohn & Wolfe’s employee intranet, The Den, has been recognized by the Interactive Media Awards for Outstanding Achievement in the public relations category.