Technology

Swine Flu.  Financial meltdown.  Bankruptcy.  Banks failing the government’s stress test.  Excessive executive compensation. The nature of crisis hasn’t changed, but the way crises emerge has.  And the way we counsel clients has, too.  Bottom line:  companies must aggressively anticipate problems before they draw public attention.

How often do you see this category on periodic performance reviews: “Proficient in Microsoft Word, PowerPoint and Excel?” Many organizations still cite the MS Office triumvirate as the pillars of proficiency, but as cloud computing continues to grow, shouldn’t we start expanding the ways we measure tech literacy?

The global "green" enterprise IT study released by Strategic Oxygen and Cohn & Wolfe today reveals that Dell is the number one green technology brand, recognized for its extensive recycling program, the top ranked attribute sought by IT buyers. HP, IBM and Microsoft were noted for their energy efficient products and use of sustainable materials, while Apple held its position in the top five for designing products that are perceived to have a green look and feel.