advertising

  • Warm and fuzzy ads won’t work for banks; dialogue will
    Thursday, June 11, 2009 - 10:50
    Blog entry

    A June 9 article in The New York Times suggests that banks and other financial institutions are betting they can reconnect with consumers by launching warm and fuzzy advertising campaigns.  Their theory is that consumers are ready to “move on.” 

  • Turning the arc to an arrow
    Monday, May 4, 2009 - 11:57
    Blog entry

    Because of recent FDA and FTC rulings, now more than ever, understanding of the legal landscape is the overriding paradigm in digital communications. It’s where every program in every discipline must begin. Innovation will remain within reach, but simply (and perhaps bluntly) put, advertisers and marketers may have to start earning media the way public relations has earned it for years.