Creativity

  • Brain Blink: Prediction - you will read this
    Friday, October 14, 2011 - 16:26
    Blog entry

    British performer Derren Brown denounces those who claim he has psychic or paranormal abilities. Brown swears his communication skills involve nothing more than psychology, suggestion and a bit of showmanship. He says he influences his key target audiences with carefully orchestrated visual and verbal cues and communication. Sound familiar?

  • 3 tips on breaking down barriers to great brainstorming
    Thursday, March 10, 2011 - 20:01
    Blog entry

    One of the many skills required of PR professionals is the ability to quickly switch gears from manager and taskmaster to creator and innovator.  The challenge soon becomes how to become motivated and inspired within a matter of mere minutes?  And how do you create and foster an environment of creativity while balancing seemingly never-ending client deadlines and status meetings?

  • Brain Blink: the ugly secret about brainstorms
    Friday, July 2, 2010 - 12:10
    Blog entry

    A study at the Wharton School, considered one of the world's preeminent business schools, reveals that group brainstorms may not be the best way to come up with ideas. Instead, researchers say, a hybrid brainstorm where people are first given time to think on their own before sharing ideas with a group resulted in more, and better, ideas.