It only takes one controversial tweet to spark hundreds of responses from an enraged audience. Twitter can be a ticking time bomb for celebrities and brands alike, just waiting for one digital misstep, followed by an explosion of backlash.
This week, Cohn & Wolfe received an impressive 4th place overall ranking in the 2011Holmes Report/SociagilitySocial Media Performance study of the top 23 global PR agencies.
In the last week, Facebook has made two announcements on new updates to the platform: the addition of the ‘subscribe button’ and the new ‘friend lists’. These updates have spurred a series of questions around Facebook’s loyalty to its original mission and have made many ponder, “Is Facebook a copycat?”