FDA

  • How pharma can overcome FDA's social media challenge
    Friday, July 31, 2009 - 10:08
    Blog entry

    Speaking at last week’s Social Communications & Healthcare Conference (#BDI), Pfizer VP/Worldwide Comunications Ray Kerins said that Pfizer wants to have online conversations with its consumers. However, he thinks it is unfair to ask company employees to risk their job implementing a social media program that the FDA might later deem a violation, despite its refusal to issue guidance in this area. Nevertheless, the company just two weeks ago launched its corporate Twitter page (@Pfizer_News) and is starting to proactively communicate with its audience in real-time.

  • Turning the arc to an arrow
    Monday, May 4, 2009 - 11:57
    Blog entry

    Because of recent FDA and FTC rulings, now more than ever, understanding of the legal landscape is the overriding paradigm in digital communications. It’s where every program in every discipline must begin. Innovation will remain within reach, but simply (and perhaps bluntly) put, advertisers and marketers may have to start earning media the way public relations has earned it for years.