financial services

  • Warm and fuzzy ads won't work for banks; dialogue will
    Thursday, June 11, 2009 - 10:50
    Blog entry

    A June 9 article in The New York Times suggests that banks and other financial institutions are betting they can reconnect with consumers by launching warm and fuzzy advertising campaigns.  Their theory is that consumers are ready to “move on.” 

  • Banking blues: Financial experts debate crisis of reputation in banking industry
    Friday, March 6, 2009 - 13:10
    News

    Opinion formers and experts in the financial services industry gathered on Wednesday 4 March to discuss solutions to the reputational crisis engulfing the banking sector. The wide-ranging debate examined the key drivers of the decline in consumer trust and provided guidance for financial services companies in addressing the problem. (Video available.)