financial services

Warm and fuzzy ads won’t work for banks; dialogue will

Thursday, June 11, 2009 - 10:50

Blog entry

A June 9 article in The New York Times suggests that banks and other financial institutions are betting they can reconnect with consumers by launching warm and fuzzy advertising campaigns. Their theory is that consumers are ready to “move on.”
Matt Wolfrom discusses communications and the banking crisis on popular podcast, Total Picture Radio

Friday, March 13, 2009 - 14:19

News

Matt Wolfrom, EVP of Cohn & Wolfe’s North American Corporate practice, was recently interviewed on podcast program Total Picture Radio discussing the results of C&W’s Financial Confidence Survey and offering recommendations on how the industry can restore their reputations and bounce back.
Banking blues: Financial experts debate crisis of reputation in banking industry

Friday, March 6, 2009 - 13:10

News

Opinion formers and experts in the financial services industry gathered on Wednesday 4 March to discuss solutions to the reputational crisis engulfing the banking sector. The wide-ranging debate examined the key drivers of the decline in consumer trust and provided guidance for financial services companies in addressing the problem. (Video available.)