food

  • Recession spells the end of ethical shopping
    Tuesday, July 7, 2009 - 11:24
    News

    London – 24 June 2009 – UK shoppers who have previously been willing to pay a premium for organic, Fairtrade and eco-friendly goods are overwhelmingly turning their backs on buying ethical in favour of cheaper shopping bills.

  • Reaching consumers online before they get in line at the grocery store
    Monday, June 29, 2009 - 13:01
    Blog entry

    The recession affects every aspect of our lives, and in response consumers are cutting back, doing away with, and trading down across the board.  Although consumers are eating at home more, CPG manufacturers can’t afford to sit idle.  Food prices are increasing at their fastest rate in 17 years, and private and store label products are tempting consumers with lower prices and flashier packaging.