PR

  • Bing vs. Google – A comparison for PR professionals
    Thursday, June 25, 2009 - 12:05
    Blog entry

    After reading a New York Post article on the emerging rivalry between Google and Bing, I’m glad to say my interest in Bing has certainly grown. The two have been fiercely pitted against one another to determine which engine is the most sophisticated, the most user-friendly, and most viable in today’s ever-changing sea of online content. In addition, bloggers have taken to comparing Google, Bing, and Yahoo search results using Blind Search, a nifty tool that allows you to gauge the effectiveness of each search engine’s results, asking you to choose the results you prefer, then revealing the search engine used.

  • Warm and fuzzy ads won’t work for banks; dialogue will
    Thursday, June 11, 2009 - 10:50
    Blog entry

    A June 9 article in The New York Times suggests that banks and other financial institutions are betting they can reconnect with consumers by launching warm and fuzzy advertising campaigns.  Their theory is that consumers are ready to “move on.” 

  • Turning the arc to an arrow
    Monday, May 4, 2009 - 11:57
    Blog entry

    Because of recent FDA and FTC rulings, now more than ever, understanding of the legal landscape is the overriding paradigm in digital communications. It’s where every program in every discipline must begin. Innovation will remain within reach, but simply (and perhaps bluntly) put, advertisers and marketers may have to start earning media the way public relations has earned it for years.

  • Banking blues: Financial experts debate crisis of reputation in banking industry
    Friday, March 6, 2009 - 13:10
    News

    Opinion formers and experts in the financial services industry gathered on Wednesday 4 March to discuss solutions to the reputational crisis engulfing the banking sector. The wide-ranging debate examined the key drivers of the decline in consumer trust and provided guidance for financial services companies in addressing the problem. (Video available.)

  • The PR battle over ‘local jobs’
    Wednesday, February 4, 2009 - 13:25
    Blog entry

    It’s been widely reported that the UK is being hit by a series of unofficial strikes over the issue of employers using ‘foreign’ workers from other parts of the European Union, rather than from Britain itself. As the recession deepens, we are likely to see more of this kind of thing.

  • Climate change issue not going away in recession
    Tuesday, January 27, 2009 - 14:16
    Blog entry

    President Obama’s announcement yesterday is the clearest indication yet that climate change will have more influence than ever before on national and international public policy in 2009. There was speculation, much of it around the European Summit in December, that tackling global warming would have to take a back seat to pulling the world out of a deep recession. Instead, Obama has presented the issue and the need for a ‘new energy economy’ as a massive opportunity for the United States, rather than a cost.