social media

  • “Build the Right Internal Team to Manage Digital” – a PRWeek Op-Ed from Rachelle Spero
    Friday, October 16, 2009 - 09:12
    News

    In a PRWeek Op-Ed, Rachelle Spero, EVP of Cohn & Wolfe Digital Media, encourages companies to establish a cross-functional digital council to centralize the ongoing management and deployment of its strategy, policies, standards and ongoing digital training.

  • How Pharma Can Overcome FDA's Social Media Challenge
    Friday, July 31, 2009 - 10:08
    Blog entry

    Speaking at last week’s Social Communications & Healthcare Conference (#BDI), Pfizer VP/Worldwide Comunications Ray Kerins said that Pfizer wants to have online conversations with its consumers. However, he thinks it is unfair to ask company employees to risk their job implementing a social media program that the FDA might later deem a violation, despite its refusal to issue guidance in this area. Nevertheless, the company just two weeks ago launched its corporate Twitter page (@Pfizer_News) and is starting to proactively communicate with its audience in real-time.

  • Diagnosing digital
    Tuesday, March 10, 2009 - 13:33
    Blog entry

    There are many point-of-views (POV) on how pharmaceutical companies are engaging in digital and social media activities. One topic that is not discussed as frequently is how and where pharmaceutical companies should start when it comes to implementing a company-wide digital strategy that includes standard operating procedures and policies.