YouTube

  • 4 things your brand needs to know about online video
    Monday, July 26, 2010 - 19:01
    Blog entry

    If a picture is worth a thousand words, then perhaps a video is worth a thousand times more. There’s no doubt that online video has become an essential tool for marketers. From website intros to product tutorials, and from live streaming events to episodic entertainment, brands have made video a central part of their digital marketing strategy.

  • Domino's online crisis report card
    Friday, April 17, 2009 - 12:14
    Blog entry

    Much has been written about the Domino’s Pizza PR fiasco that erupted earlier this week.

    Given the hideousness of the videos and velocity with which they spread, Domino’s Corporate Communications team deserves a B+ for how they handled it.