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29th Nov 2011 | Posted by Jeremy Baka Jeremy Baka's picture

During the busy holiday shopping season,Patagonia is running ads online and in mainstream publications encouraging shoppers NOT to buy its winter jacket. The company ads abuse Patagonia’s own products, explaining that "each piece of Patagonia clothing, whether or not it's organic or uses recycled materials, emits several times its weight in greenhouse gases, generates at least another half garment's worth of scrap, and draws down copious amounts of freshwater now growing scarce everywhere on the planet." Is this "Marketers Gone Wild," or an ingenious approach to standing out during the holidays?

Idea: What's your completely insane idea to get people buzzing about your product this season?


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